Authors
All Social Media Business Council blog posts are written by members of the SMBC editorial team, including Andy Sernovitz and Cale Johnson — except for guest posts which contain detailed information about that author in each post. We don’t credit each author because we feel that the focus of the organization should be on the members. Our personal bios are here.
If you’d like to learn more about disclosure policies, check out the Social Media Business Council’s Disclosure Best Practices Toolkit.
The Social Media Business Council is managed by GasPedal, and the Social Media Business Council staff are also GasPedal employees.
Read our policies on disclosure and privacy, which are always posted on every page.
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Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign
Alberto Culver: Managing promotions on Facebook
UnitedHealth Group: Success in social recruiting

