The Big List Blog

Social media case studies from Cheerios, Sam Adams, Ticketmaster, and 21 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

  • Mercedes-Benz is installing Facebook in their cars using a new in-vehicle telematics system that’s designed [...]

    January 25, 2012 0 comments

Level 3: How We Took the “Blah” Out of Corporate Blogging — Live from BlogWell

Coverage of this session by DGdesign’s Danielle Glick. Connect with her by following her on Twitter at @SocialMediaDFW and at @Dallas_Foodie.

4:30 — SocialMedia.org’s Erin McDaniel introduces Level 3‘s Digital & Social Media Manager, Ben Bacon.

4:31 – Ben: This presentation is for B2B companies, people new to [...]

January 24, 2012 0 comments

AMD: Contesting to Drive Awareness, Advocacy, and Revenue — Live from BlogWell

Coverage of this session by Chesapeake Energy’s Sean Scogin. Say hello and connect with him on Twitter at @seanscogin.

4:30 — SocialMedia.org’s Kurt Vanderah introduces AMD‘s Mobile & Social Media Strategy, Online Marketing, Jon Peters.

4:31 — Jon: Over cyber Monday, we ran a Twitter contest for a week. Since [...]

January 24, 2012 0 comments

United Airlines: Let’s Chat — Live from BlogWell

Coverage of this session by Huawei Enterprise USA‘s Kathy Catoe. Connect with her by following her on Twitter at @kfcatoe.

3:53 — SocialMedia.org’s Kurt Vanderah introduces United Airlines‘ Manager of Social Media Programs, Lora O’Riordan.

3:54 – Lora: The art of the “Tweet” Chat.  United and Continental Airlines [...]

January 24, 2012 0 comments

Northwestern Mutual: The Search for Engagement and Results — Live from BlogWell

Coverage of this session by Weber Shandwick’s Alyssa Gardina. Connect with her by following her on Twitter at @agardina and by checking out her blog.

3:50 — SocialMedia.org’s Erin McDaniel introduces Northwestern Mutual‘s Assistant Director of Internet Marketing, Neal Linkon.

3:51 – Neal: Gauging [...]

January 24, 2012 0 comments

Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell

Coverage of this session by DGdesign’s Danielle Glick. Connect with her by following her on Twitter at @SocialMediaDFW and at @Dallas_Foodie.

3:10 — Kurt Vanderah introduces SocialMedia.org‘s CEO, Andy Sernovitz.

3:11 – Andy: Social media is all about trust. In advertising you can buy whatever media you need, pay people, [...]

January 24, 2012 0 comments

Coldwell Banker Real Estate: Using Video to Change the Real Estate World — Live from BlogWell

Coverage of this session by Chesapeake Energy’s Sean Scogin. Say hello and connect with him on Twitter at @seanscogin.

2:10 — SocialMedia.org’s Kurt Vanderah introduces Coldwell Banker Real Estate‘s VP of Communications, David Siroty.

2:11 — David: When you think about selling your home, there is a connection to video [...]

January 24, 2012 0 comments

Shell: Crossroads: Integrating the Social, Mobile, and Marketing Worlds — Live from BlogWell

Coverage of this session by Weber Shandwick’s Alyssa Gardina. Connect with her by following her on Twitter at @agardina and by checking out her blog.

2:10 — SocialMedia.org’s Erin McDaniel introduces Shell‘s Global Social Media Advisor, Maria Amezaga.

2:11 – Maria: This case study [...]

January 24, 2012 0 comments

AT&T: From Social Media to Social Business: Creating Internal Velocity — Live from BlogWell

Coverage of this session by Huawei Enterprise USA‘s Kathy Catoe. Connect with her by following her on Twitter at @kfcatoe.

1:30 — SocialMedia.org’s Kurt Vanderah introduces AT&T‘s Executive Director of Emerging Communications, Blair Klein.

1:31 — Blair: Internal communication is social business.  Innovate continuously/enable employees to make [...]

January 24, 2012 0 comments

Texas Instruments: Amplify Your Sales Teams with Communities — Live from BlogWell

Coverage of this session by DGdesign’s Danielle Glick. Connect with her by following her on Twitter at @SocialMediaDFW and at @Dallas_Foodie.

1:30 — SocialMedia.org’s Erin McDaniel introduces Texas Instruments‘ Worldwide Manager of Community & Social Media, Aimee Kalnoskas and Worldwide Community Program Manager, Forrest Lymburner.

1:31 [...]

January 24, 2012 0 comments