Live from the Brands-Only Summit

TD Ameritrade social media case study — Live from the Brands-Only Summit

Coverage of this session by Travis Kenney of SocialMedia.org. Connect with him by following him on Twitter.

4:30 — SocialMedia.org’s Erin McDaniel introduces TD Ameritrade’s Director of Social Media & Online Communities, Sunayna Tuteja.

4:31 — Sunayna: Raise your hand if someone at your office has said, [...]

December 10, 2013 0 comments

Walgreens social media case study — Live from the Brands-Only Summit

Coverage of this session by Travis Kenney of SocialMedia.org. Connect with him by following him on Twitter.

3:50 — SocialMedia.org’s Erin McDaniel introduces Walgreens’ Online Community Manager, Chris Catania.

3:51 — Chris shares: How we got started, what we’ve learned and how we’re evolving through strategic community [...]

December 10, 2013 0 comments

E. & J. Gallo Winery social media case study — Live from the Brands-Only Summit

Coverage of this session by Evan Perkins of SocialMedia.org. Connect with him by following him on Twitter.

4:30 — SocialMedia.org’s Lauren Clevenger introduces E. & J. Gallo Winery’s Marketing Manager of Global Digital & CRM at Barefoot Wine & Bubbly, Elizabeth Windram.

4:31 — Elizabeth: Barefoot is [...]

December 10, 2013 0 comments

Moen social media case study — Live from the Brands-Only Summit

Coverage of this session by Don Vanderslice of SocialMedia.org. Connect with him by following him on Twitter.

4:30 — SocialMedia.org’s Kurt Vanderah introduces Moen’s Director of Online and Direct Marketing, Ginny Persons.

4:31 — Ginny share their phased approach to social media: Our approach started in 2009 [...]

December 10, 2013 0 comments

InterContinental Hotels Group social media case study — Live from the Brands-Only Summit

Coverage of this session by Don Vanderslice of SocialMedia.org. Connect with him by following him on Twitter.

3:50 — SocialMedia.org’s Kurt Vanderah introduces InterContinental Hotels Group’s Director of Social Marketing, Nick Ayres.

3:54 — Nick explains that they have 13 brands. Each brand has it’s own marketing, [...]

December 10, 2013 0 comments

Hitachi Data Systems social media case study — Live from the Brands-Only Summit

Coverage of this session by Evan Perkins of SocialMedia.org. Connect with him by following him on Twitter.

3:50 — SocialMedia.org’s Lauren Clevenger introduces Hitachi Data Systems’ Global Online Marketing and Social Media Manager, Sharon Crost.

3:52 — Sharon: Our buyers’ journey is complicated and convoluted. We need [...]

December 10, 2013 0 comments

Whole Foods Market social media case study — Live from the Brands-Only Summit

Coverage of this session by Travis Kenney of SocialMedia.org. Connect with him by following him on Twitter.

2:50 — SocialMedia.org’s Erin McDaniel introduces Whole Foods Market’s Director of Social Media and Digital Marketing, Natanya Anderson.

2:51 — Natanya: We use Pinterest for lifestyle and brand promotion. We don’t [...]

December 10, 2013 0 comments

Kaiser Permanente social media case study — Live from the Brands-Only Summit

Coverage of this session by Evan Perkins of SocialMedia.org. Connect with him by following him on Twitter.

2:50 — SocialMedia.org’s Lauren Clevenger introduces Kaiser Permanente’s VP of Brand Communication, Holly Potter.

2:51 — Holly: I should give you a sense of my perspective to begin with: I [...]

December 10, 2013 0 comments

United Airlines social media case study — Live from the Brands-Only Summit

Coverage of this session by Don Vanderslice of SocialMedia.org. Connect with him by following him on Twitter.

2:50 — SocialMedia.org’s Kurt Vanderah introduces United Airlines’ Manager of Social Media Programs, Lora O’Riordan and Director of Social Media, Karin Moan.

2:51 — Lora explains that her [...]

December 10, 2013 0 comments

Microsoft social media case study — Live from the Brands-Only Summit

Coverage of this session by Travis Kenney of SocialMedia.org. Connect with him by following him on Twitter.

2:10 — SocialMedia.org’s Erin McDaniel introduces Microsoft’s Social Media Manager, Rob Wolf.

2:11 —  Rob starts his presentation with Storytelling at Microsoft: We have a big story to tell. We [...]

December 10, 2013 0 comments