All the great ideas, tweets, and takeaways from BlogWell San Francisco

Thanks to a ton of amazing people, our 19th BlogWell was a huge success! We had over 100 brands in attendance and heard great case studies from Target, Yahoo!, Farmers Insurance Group, Verizon, Rogers Communications, NVIDIA, Hitachi Data Systems, and Autodesk.

We couldn’t have done it without the help of all of our sponsors from [...]

April 6, 2012 0 comments

Rogers Communications: Haters Can Be Lovers — Live from BlogWell

Coverage of this session by Michelle Martini. Connect with her by following her on Twitter.

4:30 – SocialMedia.org’s Erin McDaniel introduces Rogers Communications‘ Vice President of Social Media, Keith McArthur.

4:32 — Rogers is one of the biggest communications companies in Canada offering wireless and cable. Not many [...]

March 27, 2012 0 comments

Autodesk: Bringing Facebook to Life — Live from BlogWell

Coverage of this session by Angela D’Arcy of The OutCast Agency. Connect with her by following her on Twitter.

4:30 — SocialMedia.org’s Kurt Vanderah introduces Autodesk‘s Social Media Manager, Marketing, Daniel Zucker, and Product Marketing Specialist, Marielle Covington.

4:31 – First let me [...]

March 27, 2012 0 comments

Farmers Insurance Group: Journey to Social Media ROI — Live from BlogWell

Coverage of this session by Megan Alley of Fleishman-Hillard. Connect with her by following her on Twitter.

3:50 — SocialMedia.org’s Erin McDaniel introduces Farmers Insurance Group‘s Director of Social Media, Ryon Harms.

3:51 — Confession: When I started at Farmers, I had no idea how I’d bring all our [...]

March 27, 2012 0 comments

Verizon: The Power of the Crowd — Live from BlogWell

Coverage of this session by Andre Bourque. Connect with him by checking out his blog and by following him on Twitter.

3:50 — SocialMedia.org’s Kurt Vanderah introduces Verizon‘s Telecom/Business Portfolio Leader, Laurie Shook.

3:51 — How you combine social media with product marketing to get [...]

March 27, 2012 0 comments

Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell

Coverage of this session by Anna Eschenburg of SocialChorus. Connect with her by following her on Twitter.

3:10 — Kurt Vanderah introduces SocialMedia.org‘s CEO, Andy Sernovitz.

3:13 – If you’ve seen this before, it’s the same, because ethics is a never changing thing – It’s all about [...]

March 27, 2012 0 comments

Target: A Bullseye View — Live from BlogWell

Coverage of this session by Michelle Martini. Connect with her by following her on Twitter.

1:30 — SocialMedia.org’s Erin McDaniel introduces Target‘s Social Media Manager, Joe Curry, and Group Manager of Communications, Eric Hausman.

A Bullseye View is Target’s blog/online magazine. It’s an inside look at [...]

March 27, 2012 0 comments

NVIDIA: “The Global Snowball” Video Exceeds Expectations — Live from BlogWell

Coverage of this session by Angela D’Arcy of The OutCast Agency. Connect with her by following her on Twitter.

2:10 — SocialMedia.org’s Erin McDaniel introduces NVIDIA‘s Social Media Strategist, Shanee Ben-Zur.

2:11 — I’m going to talk about a viral video, how many of you [...]

March 27, 2012 0 comments

Hitachi Data Systems: 5 Shortcuts for Generating Leads — Live from BlogWell

Coverage of this session by Andre Bourque. Connect with him by checking out his blog and by following him on Twitter.

2:10 — SocialMedia.org’s Kurt Vanderah introduces Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost. Using Twitter #BWHDS

2:11 – Hitachi cheering section is a [...]

March 27, 2012 0 comments

Yahoo!: The Evolution of Social Strategy — Live from BlogWell

Coverage of this session by Anna Eschenburg of SocialChorus. Connect with her by following her on Twitter.

1:30 — SocialMedia.org’s Kurt Vanderah introduces Yahoo!‘s Social Marketing Director, Robin Zucker.

Yahoo! had a blockbuster hit with Summer Movie Program which ran last summer.

1:31 — Last [...]

March 27, 2012 0 comments