Live from BlogWell

All the great ideas, tweets, and takeaways from BlogWell New York

Our 23rd BlogWell was a big hit thanks to a ton of amazing people! With over 150 big brands in attendance we heard great case studies from Walgreens, TD Bank Group, ComEd, Monster, Wendy’s, Walmart, Verizon, and Corning.

We [...]

April 22, 2013 0 comments

Walgreens: Using Community Management Strategies to Build Relationships, Support Culture Change, & Engage Employees — Live from BlogWell

Coverage of this session by Merrill Richmond, VP of Sales and Marketing at StairMaster. Connect with him by following him on Twitter.

4:30 — SocialMedia.org’s Bergen Anderson introduces Walgreens’ Online Community Manager, Chris Catania.

4:30 — Chris says this is Walgreen’s first public presentation on what they’re doing.

4:30 -– “Rolling [...]

April 17, 2013 0 comments

Wendy’s: Using Social Listening for Business Decisions — Live from BlogWell

Coverage of this session by Theresa Braun of Likeable Media. Connect with her by following her on Twitter.

4:30 — SocialMedia.org’s Kurt Vanderah introduces Wendy’s Director of Digital Marketing, Brandon Rhoten.

4:31 — Be warned: Brandon is not going to talk about the tools Wendy’s uses. “As long as [...]

April 17, 2013 0 comments

Monster: Driving Global Engagement with #FindBetter — Live from BlogWell

Coverage of this session by Sprinklr’s Director of Business Development, Chris Kieff. Connect with him by checking out Sprinklr’s blog and by following him on Twitter.

3:50 — SocialMedia.org’s Bergen Anderson introduces Kathy O’Reilly, Senior Director of PR and Media Relations at Monster Worldwide.

3:51 — [...]

April 17, 2013 0 comments

ComEd: The Hottest Coolest Summer Ever — Live from BlogWell

Coverage of this session by A.J. Bellarosa of Bluewolf. Connect with him by following him on Twitter.

3:50 — SocialMedia.org’s Kurt Vanderah introduces ComEd’s Senior eChannel Program Manager – Social Media, Diana Sharpe.

3:50 — The HOTTEST coolest summer ever campaign will be the topic of Diana’s [...]

April 17, 2013 0 comments

Corning: Maximizing a Grassroots Social Media Program — Live from BlogWell

Unfortunately the live transcript of this presentation isn’t available, but thanks to the amazing audience at BlogWell, much of the great content of this presentation was shared via Twitter. We’ve compiled most of them below.

SocialMedia.org’s Kurt Vanderah introduces Corning’s Supervisor of Social Media Programs, Nicola Pytell.

@JaumePrimero: Nicola Pytell is [...]

April 17, 2013 0 comments

Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell

Coverage of this session by Theresa Braun of Likeable Media. Connect with her by following her on Twitter.

3:10 — Kurt Vanderah introduces SocialMedia.org‘s CEO, Andy Sernovitz.

3:11 — Andy says, “This will not be a downer talk.”

3:13 — Andy: Here’s the issue: As a social media leader [...]

April 17, 2013 0 comments

TD Bank Group: Becoming a Social Business: Connecting TD Customers & Employees — Live from BlogWell

Coverage of this session by Merrill Richmond, VP of Sales and Marketing at StairMaster. Connect with him by following him on Twitter.

2:09 — SocialMedia.org’s Bergen Anderson introduces TD Bank Group’s Vice President of Social Media & Digital Communications, Wendy Arnott.

2:10 — Wendy says the words “social” and “bank” are not usually paired. In [...]

April 17, 2013 0 comments

Verizon: Working Together Better — Live from BlogWell

Coverage of this session by Sprinklr’s Director of Business Development, Chris Kieff. Connect with him by checking out Sprinklr’s blog and by following him on Twitter.

1:30 — SocialMedia.org’s Bergen Anderson introduces Verizon’s Portfolio Leader, Laurie Shook.

1:31 — Laurie was seeking an answer to the internal [...]

April 17, 2013 0 comments

Walmart: Data-Driven Social Media — Live from BlogWell

Coverage of this session by Theresa Braun of Likeable Media. Connect with her by following her on Twitter.

1:30 — SocialMedia.org’s Kurt Vanderah introduces Walmart’s Director of Social Strategy, Umang Shah.

1:31 — Umang is presenting: “Data-Driven Social Media: Leveraging data to deliver a human social strategy for global [...]

April 17, 2013 0 comments