Live from BlogWell

All the great ideas, tweets, and takeaways from BlogWell New York

Thanks to a ton of amazing people, our 28th BlogWell (and our second brands-only BlogWell) was a huge hit! We had 300 social media leaders from 175 big brands in attendance and heard great case studies from Johnson & Johnson Director of Corporate Social Media Devon Eyer; GE Global [...]

April 10, 2014 0 comments

Life Time Fitness: Your best social advocates already work for you — Live from BlogWell

Coverage of this session by Sharon Gilmartin of SocialMedia.org. Connect with her by following her on Twitter.

4:30 — SocialMedia.org’s Patrick Higgins introduces Life Time Fitness’ Director, Social Media, Tony Saucier.

4:31 — Tony is incredibly excited to see Life Time Fitness members in the audience and [...]

April 2, 2014 0 comments

Thomson Reuters: Leveraging internal experts — Live from BlogWell

Coverage of this session by Laura Berrones of SocialMedia.org. Connect with her by following her on Twitter.

4:30 — SocialMedia.org’s Lauren Clevenger introduces Thomson Reuters’ Associate Director of Social Media Strategies, Casey Hall.

4:31 — Casey Hall: Managing social for a legal business unit meant looking at [...]

April 2, 2014 0 comments

Novartis: Elevating Novartis’ social media reputation: A case study in mHealth — Live from BlogWell

Coverage of this session by Laura Berrones of SocialMedia.org. Connect with her by following her on Twitter.

3:50 — SocialMedia.org’s Lauren Clevenger introduces Novartis’ Associate Director of Social Media Strategies, Melissa Mackey.

3:51 — Melissa: I’m here to talk about how we innovated and elevated our social [...]

April 2, 2014 0 comments

Michelin: “Social community” on the micro level — Live from BlogWell

Coverage of this session by Sharon Gilmartin of SocialMedia.org. Connect with her by following her on Twitter.

3:50 — SocialMedia.org’s Patrick Higgins introduces Michelin’s Digital Consumer Experience Manager, Carrie Woodward.

3:51 — Carrie poses a question to the group: Who loves buying tires? One lone respondent cheers!

[...]

April 2, 2014 0 comments

Social media disclosure and ethics for big brands — Live from BlogWell

Coverage of this session by Evan Perkins of SocialMedia.org. Connect with him by following him on Twitter.

3:10 — Kurt Vanderah introduces SocialMedia.org’s CEO, Andy Sernovitz.

3:11 — Andy: As a leader of social at a big brand you are the steward for your brand’s role in social [...]

April 2, 2014 0 comments

TD Ameritrade: Social business is everybody’s business — Live from BlogWell

Coverage of this session by Sharon Gilmartin of SocialMedia.org. Connect with her by following her on Twitter.

2:10 — SocialMedia.org’s Patrick Higgins introduces TD Ameritrade’s Director of Social Media & Online Communities, Sunayna Tuteja.

2:11 — Sunayna: 31st Member Meeting? No way! High fives all around.

2:13 — [...]

April 2, 2014 0 comments

Paychex: Social in reverse: 14 days to engaged employees — Live from BlogWell

Coverage of this session by Laura Berrones of SocialMedia.org. Connect with her by following her on Twitter.

2:10 — SocialMedia.org’s Lauren Clevenger introduces Paychex’s Social Media Program Manager, Joe Schaeffer.

2:11 — Joe Schaeffer: It is an honor to present after joining SocialMedia.org after last year’s New [...]

April 2, 2014 0 comments

Johnson & Johnson: Let the data lead you: Building an insights-driven social strategy — Live from BlogWell

Coverage of this session by Laura Berrones of SocialMedia.org. Connect with her by following her on Twitter.

1:30 — SocialMedia.org’s Lauren Clevenger introduces Johnson & Johnson’s Director, Corporate Social Media, Devon Eyer.

1:31 — Devon Eyer begins by talking about their corporate strategy and the focus of [...]

April 2, 2014 0 comments

General Electric: BtoB social selling — Live from BlogWell

Coverage of this session by Sharon Gilmartin of SocialMedia.org. Connect with her by following her on Twitter.

1:30 — SocialMedia.org’s Patrick Higgins introduces General Electric’s Global Manager, Digital Strategy, Rich Narasaki.

1:31 —  Rich: People think of GE as consumer products, like light bulbs or appliances, but [...]

April 2, 2014 0 comments