The Big List Blog

Michelin: “Social community” on the micro level — Live from BlogWell

Coverage of this session by Sharon Gilmartin of SocialMedia.org. Connect with her by following her on Twitter.

3:50 — SocialMedia.org’s Patrick Higgins introduces Michelin’s Digital Consumer Experience Manager, Carrie Woodward.

3:51 — Carrie poses a question to the group: Who loves buying tires? One lone respondent cheers!

[...]

April 2, 2014 0 comments

Social media disclosure and ethics for big brands — Live from BlogWell

Coverage of this session by Evan Perkins of SocialMedia.org. Connect with him by following him on Twitter.

3:10 — Kurt Vanderah introduces SocialMedia.org’s CEO, Andy Sernovitz.

3:11 — Andy: As a leader of social at a big brand you are the steward for your brand’s role in social [...]

April 2, 2014 0 comments

TD Ameritrade: Social business is everybody’s business — Live from BlogWell

Coverage of this session by Sharon Gilmartin of SocialMedia.org. Connect with her by following her on Twitter.

2:10 — SocialMedia.org’s Patrick Higgins introduces TD Ameritrade’s Director of Social Media & Online Communities, Sunayna Tuteja.

2:11 — Sunayna: 31st Member Meeting? No way! High fives all around.

2:13 — [...]

April 2, 2014 0 comments

Paychex: Social in reverse: 14 days to engaged employees — Live from BlogWell

Coverage of this session by Laura Berrones of SocialMedia.org. Connect with her by following her on Twitter.

2:10 — SocialMedia.org’s Lauren Clevenger introduces Paychex’s Social Media Program Manager, Joe Schaeffer.

2:11 — Joe Schaeffer: It is an honor to present after joining SocialMedia.org after last year’s New [...]

April 2, 2014 0 comments

Johnson & Johnson: Let the data lead you: Building an insights-driven social strategy — Live from BlogWell

Coverage of this session by Laura Berrones of SocialMedia.org. Connect with her by following her on Twitter.

1:30 — SocialMedia.org’s Lauren Clevenger introduces Johnson & Johnson’s Director, Corporate Social Media, Devon Eyer.

1:31 — Devon Eyer begins by talking about their corporate strategy and the focus of [...]

April 2, 2014 0 comments

General Electric: BtoB social selling — Live from BlogWell

Coverage of this session by Sharon Gilmartin of SocialMedia.org. Connect with her by following her on Twitter.

1:30 — SocialMedia.org’s Patrick Higgins introduces General Electric’s Global Manager, Digital Strategy, Rich Narasaki.

1:31 —  Rich: People think of GE as consumer products, like light bulbs or appliances, but [...]

April 2, 2014 0 comments

Welcome and Awards — Live from BlogWell

Coverage of this session by Laura Berrones of SocialMedia.org. Connect with her by following her on Twitter.

12:30 — SocialMedia.org’s Kurt Vanderah and Andy Sernovitz kick off BlogWell: How Big Brands Use Social Media.

12:31 — Kurt: We’ve got a great day on tap. We’re all going to [...]

April 2, 2014 0 comments

Social media case studies from Virgin America, Tyson Foods, Hasbro, and 15 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form below.

  • Abby Lunardini, Virgin America’s VP of Marketing and Communications, shares how they were able to keep [...]

    April 2, 2014 0 comments

Good morning from BlogWell New York! Live coverage starts at 1 PM ET / 12 PM CT

Wow! Over 295 senior social media executives from 170+ big brands are registered to attend today’s BlogWell conference in New York.

We’re going to have a fantastic day of presentations from some brilliant social media leaders here at BlogWell in the Big Apple today.

We’d like to send out a huge thanks to our [...]

April 2, 2014 0 comments

SocialMedia.org brings together 175 major brands to talk social media in New York

Our BlogWell and Member Meeting in New York today and tomorrow might just be the largest private gathering of social media leaders from major brands ever. The two-day event features eight case study presentations from Johnson & Johnson, GE, Michelin, Novartis, TD Ameritrade, Thompson Reuters, Life Time Fitness, and Paychex. It [...]

April 2, 2014 0 comments