We’d like to publicly welcome our newest member of the Social Media Business Council, the U.S. Department of Labor.
They’re joining the likes of Dell, Walmart, Nokia, SAP, GM, Coke, and Procter & Gamble – and more than 90 other fantastic, global brands – as members of the Social Media Business Council collaborating every day on how to create successful, scalable, and sustainable social media programs at large organizations.
If you’re leading social media at a major enterprise, we’d love to have you join our family. Click here to learn more.
3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here
4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Graco, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here
5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Chevron, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here
During the month of February, Molson Canadian’s Facebook fan page grew from 30,000 members to more than 375,000 — largely driven by their involvement in the Vancouver games. Molson’s Director of External Communications, Adam Moffat, said a big factor in the growth was an app they created that enabled fans to personalize their own Team Canada hockey sweater and post it as their profile picture.
The Molson team recently wrapped up their Olympic coverage by presenting a 150-page, hardcover “Rally Book” to Team Canada, filled with wishes of support and encouragement from Molson’s Facebook fans. The Molson crew hand-delivered the book to Hockey Canada President Bob Nicholson and COO Scott Smith just before the gold medal match against Team USA — a game Canada went on to win 3-2 in overtime.
Disclosure: Molson Coors is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.
Peter Horrocks, the new Director of BBC Global News, recently told his journalists to start using social media as a core resource when covering stories. “This isn’t just a kind of fad from someone who’s an enthusiast of technology,” says Horrocks in an internal staff newsletter. “I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary.”
BBC news editors will also begin using Twitter and RSS readers as essential tools for listening to their audience’s feedback. Horrocks believes that this, in turn, will help his journalists have a better understanding of how their audience relates to the BBC brand.
The Social Media Business Council's Business Blogging Blog covers social media at the corporate level. We're passionate about building successful, scalable, and sustainable social media programs.
The SMBC is a GasPedal project, a company that teaches word of mouth marketing to companies of all sizes.
The Social Media Business Council, formerly the Blog Council, is a brands-only community that helps large organizations build successful social media programs.
Clorox: Using gaming strategies to grow community
BlogWell: How big brands use social media