Upcoming SMBC events

March 19, 2010

3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here

3/30 Jim Sterne: Social media metrics (Private member call) Click here

4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Graco, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here

5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Nokia, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here

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How Whole Foods engages millions through Twitter

March 17, 2010

In an interview with Social Media Examiner’s Michael Stelzner, Whole Foods’ Interactive Art Director, Marla Erwin, explains how they’re using Twitter to engage their more than 1.75 million followers.

During the interview, Marla covers what initially drove them to get involved in Twitter, how they guide local stores on engagement, and how their use of Twitter differs from that of Facebook.

Learn more: Social Media Examiner

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Stanford features alumni as bloggers

March 16, 2010

Instead of providing the content, Stanford is providing the soapbox. The university features eight alumni-written blogs, covering topics ranging from the impact of a Stanford education to wine.

The university’s website also features a directory of external blogs written by Stanford faculty, students, staff, and alumni. Blogs in the directory are organized by tags, and everyone from the Stanford family is invited to submit theirs for inclusion.

Learn more: Stanford Alumni

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The U.S. Navy's social media integration strategy -- live from BlogWell

March 15, 2010

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In his BlogWell San Diego case study presentation, “Social Media Integration & Strategy,” the Navy’s Director of Emerging Media Integration, Scott McIlnay, explained how they’re engaging and managing all of their social media stakeholders.

Scott covered how they’re helping Navy officials collaborate on social media, how they’re fostering conversations among moms of Navy kids, and how they use basic guidelines while building formal policies.

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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