These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.
AT&T is partnering with game startup SCVNGR to launch a social game-based reward program with goofy challenges that let users win points for redemption at the carrier’s stores. >> MediaPost
With a heavy use of social media, Groupon’s recent Gap offer proved to be its most successful yet. The campaign utilized Twitter’s “Earlybird Offers” special of the day and Gap’s Facebook “Likers” to relay the offer. >> ClickZ
Using special bracelets that transmit RFID signals, Coca-Cola is integrating Facebook’s “Like” feature in real life. >> AdLand
As a part of Quaker Oats’ new campaign, “Does your breakfast make you amazing?” they’re teaming up with the co-host of NBC’s The Biggest Loser, Bob Harper to engage Facebook fans in a dialogue about their breakfast. >> Brandweek
Carnival Cruise Lines is the first in the cruise industry to launch a Facebook application that allows users to engage their social network in their vacation planning when shopping for cruises. >> MediaPost
NASA is using their blog to feature a contest to choose the playlist for their wake up anthems during their next voyage. >> NASA Blog
The Boston Celtics’ Senior Director of Sales and Marketing Operations, Matt Griffin, discusses the success of the Celtics Facebook application game in growing their e-mail database. >> DMNews
Puma’s new social ad campaign features a 60 second spot and a microsite that blends both Puma-created content and user-generated content. >> Puma
Ford’s unconventional virtual unveiling of the 2011 Ford Explorer on Facebook resulted in a larger increase of customer engagement than other automakers’ top Super Bowl ads. >> MediaPost
Monique Kumpis, Hyundai’s Experiential Marketing Manager, discusses how Hyundai’s “Uncensored” testimonial campaign is rooted in social media. >> ClickZ
Disclosure: AT&T and Ford are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.
