These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

AT&T is partnering with game startup SCVNGR to launch a social game-based reward program with goofy challenges that let users win points for redemption at the carrier’s stores. >> MediaPost

With a heavy use of social media, Groupon’s recent Gap offer proved to be its most successful yet. The campaign utilized Twitter’s “Earlybird Offers” special of the day and Gap’s Facebook “Likers” to relay the offer. >> ClickZ

Using special bracelets that transmit RFID signals, Coca-Cola is integrating Facebook’s “Like” feature in real life. >> AdLand

As a part of Quaker Oats’ new campaign, “Does your breakfast make you amazing?” they’re teaming up with the co-host of NBC’s The Biggest Loser, Bob Harper to engage Facebook fans in a dialogue about their breakfast. >> Brandweek

Carnival Cruise Lines is the first in the cruise industry to launch a Facebook application that allows users to engage their social network in their vacation planning when shopping for cruises. >> MediaPost

NASA is using their blog to feature a contest to choose the playlist for their wake up anthems during their next voyage. >> NASA Blog

The Boston Celtics’ Senior Director of Sales and Marketing Operations, Matt Griffin, discusses the success of the Celtics Facebook application game in growing their e-mail database. >> DMNews

Puma’s new social ad campaign features a 60 second spot and a microsite that blends both Puma-created content and user-generated content. >> Puma

Ford’s unconventional virtual unveiling of the 2011 Ford Explorer on Facebook resulted in a larger increase of customer engagement than other automakers’ top Super Bowl ads. >> MediaPost

Monique Kumpis, Hyundai’s Experiential Marketing Manager, discusses how Hyundai’s “Uncensored” testimonial campaign is rooted in social media. >> ClickZ

Disclosure: AT&T and Ford are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

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Each Tuesday we share a preview of the great upcoming word of mouth and social media events we feature as part of our weekly SocialMedia.org’s Big List newsletter.

If you’re hosting something amazing, let us know about it by emailing us at editor [at] gaspedal [dot] com.

iStrategy – September 15-16, Chicago, IL >> http://www.istrategy2010.com/chicago/

Social Media Optimization Summits – September 16-17, Dallas, TX >> http://optimizationsummits.com/new-media/the-power-of-place/

New Marketing Experience September 21, Chicago, IL >> http://event.nmlevents.com/chi/

Web 2.0 Expo September 27-30, New York, NY >> http://www.web2expo.com/webexny2010/

FaceBook Success Summit 2010 – October 5-26, Online >> http://www.socialmediaexaminer.com/fbsummit10/

BlogWorld & New Media Expo — October 14-16, Las Vegas, NV >> http://www.blogworldexpo.com/index.aspx

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We’d like to publicly welcome Wyndham Worldwide, Discovery Communications, and the IRS as our newest members of the Social Media Business Council.

They’re joining the likes of Dell, Walmart, Nokia, SAP, GM, Coca-Cola, and Procter & Gamble — and more than 100 other fantastic, global brands — as members of the Social Media Business Council collaborating every day on how to create successful, scalable, and sustainable social media programs at large organizations.

If you’re leading social media at a major enterprise, we’d love to have you join our family. Click here to learn more.

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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