Molson adds 345,000 Facebook fans during Olympics

March 11, 2010

During the month of February, Molson Canadian’s Facebook fan page grew from 30,000 members to more than 375,000 — largely driven by their involvement in the Vancouver games. Molson’s Director of External Communications, Adam Moffat, said a big factor in the growth was an app they created that enabled fans to personalize their own Team Canada hockey sweater and post it as their profile picture.

The Molson team recently wrapped up their Olympic coverage by presenting a 150-page, hardcover “Rally Book” to Team Canada, filled with wishes of support and encouragement from Molson’s Facebook fans. The Molson crew hand-delivered the book to Hockey Canada President Bob Nicholson and COO Scott Smith just before the gold medal match against Team USA — a game Canada went on to win 3-2 in overtime.

Learn more: YouTube

Disclosure: Molson Coors is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

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BBC news staff embraces social media

March 10, 2010

Peter Horrocks, the new Director of BBC Global News, recently told his journalists to start using social media as a core resource when covering stories. “This isn’t just a kind of fad from someone who’s an enthusiast of technology,” says Horrocks in an internal staff newsletter. “I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary.”

BBC news editors will also begin using Twitter and RSS readers as essential tools for listening to their audience’s feedback. Horrocks believes that this, in turn, will help his journalists have a better understanding of how their audience relates to the BBC brand.

Learn more: Guardian News

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Social media case study from Alexandra Wheeler and Matthew Guiste of Starbucks

March 8, 2010

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

In their BlogWell San Diego case study presentation, “Building Meaningful Customer Engagement,” Starbucks’ Director of Digital Strategy, Alexandra Wheeler and Category Manager, Matthew Guiste, covered their 10 philosophies that guided the construction of their social media program.

Alexandra and Matthew explained how they earned management buy-in, how social fits into a larger Starbucks digital strategy, and how they use Twitter as a monitoring tool.

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Upcoming SMBC events

March 5, 2010

3/9 Chevron: Social media planning for a crisis (Private member call) Click here

3/11 Toyota: Social media and crisis management (Private member call) Click here

3/25 Clorox: Using gaming strategies to grow social media (Private member call) Click here

4/7 BlogWell Cincinnati: Dell, Procter & Gamble, AT&T, Hilton Worldwide, Duke Energy, General Mills, Rogers Communications, and Tyson Foods share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here

5/5 BlogWell Seattle: Microsoft, Xerox, Boeing, Chevron, PEMCO, Starbucks, ExOfficio, and Intel share case studies on corporate social media. (Public event) Click here

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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