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10 ways to give your corporate blog a sense of purpose

December 12, 2008

Over at Communication Overtones, Kami Huyse shared a beautiful sentiment: “The blog content should feel like a gift to the reader.”  She went on to share her ideas for 10 types of corporate blogs with a sense of purpose and mission to their reason for being.

We’re proud to note that many Blog Council member corporate blogs were mentioned as positive examples.

  1. The Insider. Give an insider’s look at your company or one of its well-known employees, some people love to feel as if you are letting them in on a little-known secret
  2. The Culture. Highlight your employees and their day-to-day experiences, share your culture outside of your firewall
  3. The Customer. Highlight your customers experiences, link to their blog posts or let them write for the blog.
  4. The Link. Cross link to other blogs that write about the things that matter to your organization to build goodwill and relationships with influencers
  5. The Comment. Comment on other people’s posts, even when they have nothing to do with you
  6. The Trend. Write about interesting trends in your industry
  7. The Crisis. Address “hot button” issues head on. If you can’t talk about something say that, and explain why
  8. The Practical Use. Cover the innovative and practical ways that real people are using your products
  9. The Solution. Find out what keeps your customers up at night and help them address these problems and/or interests
  10. The Community. Participate in social networks where you customers gather, add value beyond your product or service.

Learn more:
A Blog Should Feel Like a Gift: 10 Ways to Improve Your Corporate Blog

Tagged as: Corporate Blogging, corporate social media

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2 comments. Read them below or add one. (Trackback)

{ 2 comments }

Kami Huyse December 13, 2008 at 10:30 AM

Thanks for passing this on. I look forward to hearing what others have to say about ways to crack this nut. These 10 are by no means the ONLY ways, but they are a good start.

Drew Gneiser December 30, 2008 at 5:17 PM

Thanks for the suggestions. I think one area that our blog could dip into more is actually talking about our company’s culture. We tend to focus less on our business and more on the industry/trends, so you’ve given me something good to reevaluate. Cheers.

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

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