Reem Abeidoh recently compiled a list of 13 steps Fortune 500 companies could take to create a blog. Several Blog Council members were interviewed for the article, including Intel (Michael Brito), Cisco (LaSandra Brill,) along with noted expert Tac Anderson of Hewlett Packard.
- Determine if blogging is a good fit for your company
- Determine if your company is willing to invest in a blog
- Create a strategy
- Ensure that everyone is on the same page
- Determine the Involvement of PR
- Select Bloggers
- Train the Bloggers
- Writing Posts
- Realize that the Blog doesn’t need a tone
- Editing
- Establish a Comment Policy
- Develop a Promotion Strategy
- Establish a Measurement program
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