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13 Steps to Create a Blog at Fortune 500 Companies

October 20, 2008

Reem Abeidoh recently compiled a list of 13 steps Fortune 500 companies could take to create a blog.  Several Blog Council members were interviewed for the article, including Intel (Michael Brito), Cisco (LaSandra Brill,) along with noted expert Tac Anderson of Hewlett Packard.

  1. Determine if blogging is a good fit for your company
  2. Determine if your company is willing to invest in a blog
  3. Create a strategy
  4. Ensure that everyone is on the same page
  5. Determine the Involvement of PR
  6. Select Bloggers
  7. Train the Bloggers
  8. Writing Posts
  9. Realize that the Blog doesn’t need a tone
  10. Editing
  11. Establish a Comment Policy
  12. Develop a Promotion Strategy
  13. Establish a Measurement program

Click to read the entire article…

Tagged as: business blogging, Corporate Blogging, Fortune 500, Starting a Blog

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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