Monthly Archive: January 2009

OpenSkies opens its blog up to questions

January 30, 2009

Corporate Social Media Case Study: OpenSkies

OpenSkies, a subsidiary of British Airways, has begun a new series on their corporate blog entitled, “Go Ahead, Ask Away.” In this series, blog author Dale Moss starts by inviting anyone who has a question to leave a comment and continues in the post by answering a wide range of questions he’s received — everything from the new routes the airline flies to what in-flight magazines they carry.

Here’s an excerpt:

A couple of you had questions about whether we were going to extend out routes to new cities. Hadassah asks, “How big does the vision go for other US cities to be included, namely where I’m at in Los Angeles?” Isadora had a similar question, “When are you flying from Stockholm (Sweden)?”

We put a lot of thought into our routes by considering the business opportunity and the aircraft flying range. As of right now, neither L.A. nor Stockholm are in our plans. Future expansion opportunities are always being considered and as soon as I have any news about upcoming routes I’ll be sure to let you know right here.

See the full post here.

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Live blogging your corporate party

January 29, 2009

Corporate Social Media Case Study: Southwest Airlines

Do you invite customers to your corporate parties?

Using their blog, Southwest’s Christi Day and Lindsey Reynolds live blogged the company’s “Super Fly Since ‘79″ party in New Orleans. Through a series of posts, Christi and Lindsey shared the party experience via several photos and some good commentary, and it sounds like the highlight was when the SMU basketball team hit the dance floor and busted out the Electric Slide.

See the posts:

Super Fly Since ‘79!

King Cake! Get Your King Cake!

Electric Slide Occurring in Gate B7

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How to thank the people who tweet about you

January 28, 2009

Corporate Social Media Case Study: The Red Cross

If you’d like more Twitter conversations to take place about your brand, an important early step is to recognize and thank the existing conversation.

The Red Cross shows us that it doesn’t have to be too elaborate. In their “Tweets of the Week” post, they offer a fairly simple highlight of those who have tweeted about them, as well as links to the individuals who shared the tweet (which is a nice thank you):

See the post.

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In the words of our guests: BlogWell highlights

January 27, 2009

Check out several of the great BlogWell recaps from a few of the attendees:

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Amber Naslund — BlogWell: Perfection Isn’t a Prerequisite

“I spent the day at BlogWell yesterday, where Radian6 was a table sponsor. What a cool and interesting way to hear – straight from the doers themselves – how the big brands are embracing social media.”

(Read the full post here)

–

Cam Gross — BlogWell Chicago. Impactful.

“If I were such a corporate leader, I would have walked away from Blogwell in Chicago with a new found energy.  The fear might still be there.  Knowing that my company is not walking on the moon for the first time would provide me enough comfort to press forward.”

(Read the full post here)

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Piet Levy — The BlogWell Runneth Over

“Amidst a flurry of networking, Twittering, Facebooking and feasting on oversized pretzels, a few marketing reps enlightened a few hundred of their peers Thursday at a Blog Council-sponsored BlogWell event.”

(Read the full post here)

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Dave McCue — Social Media Takes Center Stage at BlogWell

“For anyone still unsure if social media fits into their company model, yesterday’s BlogWell event in Chicago made it abundantly clear that, at the least, it’s a path worth exploring.”

(Read the full post here)

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Tonja Deegan — BlogWell – Growing an Online Community

“Large and small brands in the audience asked questions that brands everywhere continue to ask: What if something goes wrong, what if it’s not approved, what if we get sued, what if we get made fun of, what if …  And the secret answer to those questions is to do what each company at BlogWell did when they tested online engagement, found out that it works and continue to spread it into more networks and technologies.”

(Read the full post here)

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Ryan Healy — Corporate Social Media Use Will Lead to the Evolution of Web 2.0

“The [Blog Council] is defining how companies can best use social media to attain their business goals. In short, they are putting processes and controls on what is now an unregulated industry. And I think it’s brilliant.”

(Read the full post here)

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

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