Christopher Barger, who serves as the Director, Global Communications Technology at GM, will lead a private member call, “How GM’s Social Media Team is Responding to the Bankruptcy News.”
Just three days after General Motors filed for bankruptcy, we’ll get a report from the front lines. Blog Council member Christopher Barger is in the social media spotlight, and will share his insight from this week. We’ll talk strategy, reaction, and the lessons learned as the nation’s biggest story unfolds.
Conference call | June 4, 11 AM (EST) | Private member call | Members log-in for details
Blog Council members are invited to a members-only Show & Tell call with Jeremiah Owyang, Forrester Research’s Senior Analyst, for the conversation, “Dealing with Detractors.”
Jeremiah joins us to talk about proper response strategies to negative posts and feedback. Last year, Jeremiah started with this topic in a series of questions he’s most often asked – since then, this issue has only grown in terms of importance – and in terms of causing fear. He’ll share his thoughts on how to turn a negative into a positive and take your questions and comments on dealing with the naysayers.
Conference call | June 19, 4 PM (EST)| Private member call | Members log-in here for details
6/03 Tyson: How we use social media to grow community around the issue of hunger. (Public call) Click here
6/09 Show & Tell: Intel and SAP on developing a social media training program for employees. (Member call) Click here
6/16 Nokia: How we connect people both internally and externally through social media. (Public call) Click here
6/23 BlogWell San Francisco Cisco, Wells Fargo, Kaiser Permanente, Intuit, and SAP share case studies on corporate social media. We’ll cover everything including how to get started, how to get past roadblocks, and how to make your social media program phenomenal. (Public event) Click here
6/24 Blog Council Member Meeting and Unconference Blog Council members spend the morning collaborating on a central issue and enjoy 9 member-led unconferences in the afternoon. We’ll wrap up the day with a roundtable discussion with a special guest. Past guests have included Emanual Rosen, Guy Kawasaki, and Seth Godin. (Member event) Click here
Clorox: Using gaming strategies to grow community
BlogWell: How big brands use social media
BlogWell NY social media case study: Disclosure Best Practices, presented by GasPedal's Andy Sernovitz
May 28, 2009
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
In his BlogWell New York presentation, “Honesty is the Best Policy: Best Practices for Disclosure in Social Media,” Andy Sernovitz, CEO of GasPedal and the Blog Council, shared how disclosure enhances marketing, and — if done properly — helps word of mouth.
Andy outlines three standard practices to eliminate gray areas with regards to disclosure: Present your true identity, state whether you were paid to comment or post, and make it known if what you are saying is your personal opinion or that of the brand’s.
GasPedal CEO Andy Sernovitz from GasPedal on Vimeo.
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