We’d like to publicly welcome our newest members of the Social Media Business Council:
They’re joining the likes of Dell, Walmart, Nokia, SAP, GM and Coke – and more than 40 other fantastic, global brands – as members of the Social Media Business Council collaborating every day on how to create successful, scalable, and sustainable social media programs at large organizations.
If you’re leading social media at a major enterprise, we’d love to have you join our family. Click here to learn more.
8/04 SAP: How to establish community guidelines (Member-only call) Click here
8/06 Dell: Blending community and e-commerce (Public call) Click here
8/12 SMBC Member Meeting 6: Morning big issue discussions; member-led unconferences; closing round-table discussion with a special guest (Private event) Click here
8/13 BlogWell Minneapolis: Walmart, McDonald’s, CME Group, H&R Block, Mayo Clinic, Progressive, Ford, and General Mills share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here
Corporate Social Media Case Study: Carnival Cruise Lines
Carnival Cruise Lines created “Carnival Connections” as a social networking site for cruising enthusiasts, one time cruisers, and visitors new to cruising. Users can coordinate group cruises, research Carnival trips, write reviews, and create a “scrapblog.”
Scrapblogs — online scrapbooks that let users share their vacation experiences with others — allow users to share pictures, videos, and graphics of their cruising experiences with friends, family, and other scrapbloggers.
Carnival Connections features a different scrapblog on their site each day and gives viewers the option of forwarding them to friends.
Learn More: CarnivalConnections.com
Clorox: Using gaming strategies to grow community
BlogWell: How big brands use social media