Previous post:

Next post:

AccuQuote CEO answers life insurance questions in YouTube clips

March 19, 2009

Corporate Social Media Case Study: AccuQuote

AccuQuote founder and CEO Byron Udell is using YouTube and AccuQuote’s blog to answer insurance and annuity questions submitted by readers. In the first few clips, Byron has answered questions such as how companies can guarantee high dividends in the current economy, and what happens to your policy if AIG goes bankrupt. The videos have an authentic, personal feel to them, with Byron sitting casually as he reads the questions and then offers an unscripted response.

Here’s an example:

Learn More.

Disclosure: AccuQuote is a Blog Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

Tagged as: AccuQuote, big business, blog, Blog Council, Byron Udell, case study, corporate, social media, vlogging, YouTube

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

0 comments. Read them below or add one. (Trackback)

Comments on this entry are closed.

Previous post:

Next post:

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.