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Amazing Call with Brian Humphrey of the LA Fire Department

December 2, 2008

Having literally just returned to the station from a fire, Brian Humphrey of the LA Fire Department treated Blog Council members to a detailed call about how the department has utilized social media to build a presence that goes way beyond the borders of Los Angeles.

Realizing that he did not have readily-available access to update the main web site, Brian has utilized cheap and simple-to-implement Web technologies to create a powerful social media platform:

  • Blog (the LAFD uses Blogger)
  • Widgets
  • Twitter
  • Yahoo! Pipes
  • Mobile Alerts
  • Mashups with Google Maps

One of Brian’s key lessons was about ROI and metrics, or he calls them, “milestones of success” for the program:

  • Desirable
  • Beneficial
  • Justifiable
  • Sustainable

Thanks, Brian! We salute you for your service and for your social media prowess.

Note: Brian was also profiled in last month’s WIRED.

These sort of Blog Council calls are member-only. If you’re interested in joining the Blog Council and participating, we’d love to have you on board! Give us a shout.

Tagged as: blog, Corporate Blogging, corporate social media, Los Angeles Fire Department, mashups, widgets, Yahoo! Pipes

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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