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ASICS brings runners together

January 5, 2010

Corporate Social Media Case Study: ASICS

ASICS has created YourRunningPartner.com — an online community for runners. While sharing many similarities with Reebok’s community, YourRunningPartner differs in that it’s largely driven by a few featured bloggers.

Covering categories like motivation, social running, training, and gear, each of ASICS’ six community bloggers covers a specific area of expertise. In addition to expert advice, the community also offers groups, a running log to track personal achievements, an event calendar, and a way for runners to create or find running routes in their areas.

Learn More: YourRunningPartner.com

Tagged as: Asics, big business social media, community, corporate social media, Reebok, Social Media Business Council, social media case study, YourRunningPartner

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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