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Audio download: Allstate's Lizzie Schreier on how to get started in social media without freaking out legal, leadership, or liability teams

March 18, 2009

The audio from yesterday’s public conference call with Allstate’s Lizzie Schreier, “Getting Started in Social Media Without Freaking Out Legal, Leadership or Liability Teams in Your Organization,” is now available for download.

In this call, Lizzie discusses:

  • Positioning social media in legal terms
  • Educating and selling to leadership
  • Positioning the benefits of social media to folks unfamiliar with it

To get the download, click here.

Tagged as: Allstate, audio, big business, Blog Council, BlogWell, case study, conference call, corporate, download, leadership, legal, Lizzie Schreier, social media

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

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