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Be a good blogger and include a blogroll

December 17, 2008

Corporate Social Media Case Studies:
Bigelow Tea and Robert Wood Johnson Foundation

Having a blogroll is practically de rigeur on for individual blogs, but there a few corporate blogs that have overlooked them.  Bigelow Tea has a blogroll prominently located on its corporate blog, and uses it to position itself as part of a larger community of food, health, wellness, and lifestyle-oriented bloggers.

Robert Wood Johnson Foundation, a Blog Council member, takes it a step further.  Not only did the organization post multiple blogrolls on relevant topics such as philanthropy, social entrepreneurship, and innovation, but the blog team invited readers and participants to suggest new blogs for inclusion.

Learn more:
Bigelow Tea
Pioneering Ideas: Robert Wood Johnson Foundation

Tagged as: Bigelow Tea, blogrolls, Corporate Blogging, corporate social media, Robert Wood Johnson Foundation

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3 comments. Read them below or add one. (Trackback)

{ 3 comments }

Bigelow Tea December 17, 2008 at 10:00 AM

Thanks so much for noticing our blogroll and thanks for the mention! We appreciate it.

Valorie for Bigelow Tea

Pioneering Ideas December 18, 2008 at 6:15 PM

Thank you from our end as well – we’re glad that you like how we organized our blog roll.

Pioneer Blog Team

Maria Reyes-McDavis January 5, 2009 at 2:11 PM

This is a great example of why all business blogs should link out, particularly when it’s used strategically :-) Nice.

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The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

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