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Best Buy preps for a social holiday season

November 3, 2009

Corporate Social Media Case Study: Best Buy

Best Buy has already begun preparing for the coming holiday season through various social media platforms. The company recently began advertising Twelpforce, a Twitter account staffed by more than 2,500 people providing immediate answers to consumer questions. Seven different new commercials are set to air in the near future in which the Q&A skits are set to Christmas carol melodies.

Best Buy is also bringing the Christmas spirit to Facebook. The company profile includes a Gift Ideas tab, which allows users to post questions and comments about Best Buy products as presents for the holidays and special occasions. Every item sold by Best Buy is accessible inside their Facebook page, which will soon include recordings of 25 Christmas songs, reworded to promote high-tech gifts.

Learn More: New York Times

Tagged as: Best Buy, Facebook, Social Media Business Council, Twelpforce, wom, word of mouth, word of mouth marketing

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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