Previous post:

Next post:

Betty Crocker uses Flickr for more than photo sharing

December 15, 2009

Corporate Social Media Case Study: Betty Crocker

Combining high-quality food images and cooking instructions, Betty Crocker is using Flickr to share recipes. With examples like “Southern Apple Crumble” and “Slow Cooker Beef Stroganoff,” Betty Crocker’s photostream now has hundreds of entries.

Each photo includes a detailed ingredient list and cooking instructions in the space typically used for simple photo captions, and their stream is categorized into sets such as “Slow Cooker,” “Gluten-Free Recipes” and “Muffins.” It’s a simple concept that offers a clever way to use Flickr for more than just posting photos.

Learn More: Flickr

Disclosure: Betty Crocker’s parent, General Mills, is a Social Media Business Council Member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

Tagged as: Betty Crocker, big business social media, corporate social media, Flickr, General Mills, recipes, Social Media Business Council, social media case study

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

5 comments. Read them below or add one. (Trackback)

{ 5 comments }

Comments on this entry are closed.

Previous post:

Next post:

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.