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Social media case studies from Allstate, Wendy's, Lexus, and 14 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

Intel’s Senior Manager and Social Media Strategist, Kathleen Malone, shares how they’re creating, funding, and managing their social media strategy. >> eMarketer

RIM and Kraft Foods are finding success using simple conversations to engage with their fans on Twitter and Facebook. >> Ad Age

As playoff season approaches, Allstate is launching a new social media campaign with the help of popular blogger Spencer Hall assisting football fans in their away-game travels. >> Allstate

Wendy’s campaign for their new fry recipe includes a “Fry for All” application that lets users “share” a box of fries with their friends on Facebook. >> NY Times

T-Mobile is using their “Life’s for Sharing” YouTube channel to spread the word on their new campaign. Their viral video, “Welcome Back,” has over 4.5 million views. >> YouTube

New Media author and thought leader Brian Solis shares his experience as a guest on Lexus’s new social web series, “Darkcasting.” >> Brian Solis

OfficeMax is continuing their “ElfYourself” holiday campaign this year that allows fans to upload pictures of themselves and share their personalized video creations with friends. >> DM News

Since the launch of their Facebook eGifts, coupons, and contests, Cold Stone Creamery has been able to link their social media presence directly with sales. >> Social Media Examiner

Target, Best Buy, Home Depot, Sears, and Staples were amongst the top retailers to promote their Black Friday deals through Twitter. >> ClickZ

Procter & Gamble is pushing its Children’s Safe Drinking Water program with a contest to recruit women bloggers to help inspire others to take action for the cause. >> Promo Magazine

Disclosure: Intel, RIM, Kraft Foods, Target, The Home Depot, Sears, and Procter & Gamble are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

December 1, 2010 0 comments

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