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Social media case studies from American Express, Nike, Kodak, plus 7 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

American Express OPEN Forum’s Jason Rudman shared a bunch of insights behind the community in a recent interview. >> eMarketer

SmartBrief’s Emily Molitor has a great Q&A with Vanguard‘s Amy Dobra on how they’re entering social media. >> SmartBlog on Social Media

Ed Nicholson of Tyson Foods took a mini-tour last week making WeCanEndThis donations to food banks in Connecticut and he’s already blogged a few interviews from the trip. >> Tyson’s Hunger Relief Blog

General Electric‘s Judy Hu announced the company is crowdsourcing their next social media campaign. >> TechCrunch

In prep for the launch of their World Cup ad, Nike gave their Facebook fans the first look in hopes of building buzz. The result: More than 8 million views in less than 5 days. >> New York Times

Kodak has a publicly available ”Social Media Tips” booklet that shares their thoughts and first-hand experiences using social media for business. >> Kodak

In their first promotion via Foursquare, Starbucks is offering location mayors $1 off their Frappuccinos. >> The Consumerist

Royal Caribbean‘s CEO Adam Goldstein has a frequently-updated blog and recently offered a quick update on what they’re doing in social media. >> Why Not?

Best Buy recently launched Mi11 — their community for music lovers and musicians. Members review products, share advice, and talk about the music they love. >> Mi11

Dairy Queen‘s Michael Keller recently sat down with QSR Magazine to talk about where social media is going. >> QSR Magazine

Submit your amazing case studies: editor [at] gaspedal [dot] com

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Disclosure: Tyson Foods, American Express, and GE are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

May 26, 2010 31 comments

31 Responses

  1. corporateblogs 26 May 2010 at 10:10 am #

    Social media case studies from American Express, Nike, Kodak, plus 7 more: These case studies (along with a bunch … http://bit.ly/bsKNjK

    This comment was originally posted on Twitter

  2. ChrisBujor 26 May 2010 at 1:24 pm #

    #SocialMedia: Social media case studies from American Express Nike Kodak plus 7 more http://ow.ly/17vBhh

    This comment was originally posted on Twitter

  3. PinBud 26 May 2010 at 1:24 pm #

    #SocialMedia: Social media case studies from American Express Nike Kodak plus 7 more http://ow.ly/17vBhj

    This comment was originally posted on Twitter

  4. SocialMediaOrg 26 May 2010 at 1:52 pm #

    Great work from @AmericanExpress @TysonFoods @GE_Reports @kodakCB + more featured in @SocialMediaOrg’s Big List http://bit.ly/d6jym1

    This comment was originally posted on Twitter

  5. richtaylorllc 26 May 2010 at 1:57 pm #

    RT Great work from @AmericanExpress @TysonFoods @GE_Reports @kodakCB featured in @SocialMediaOrg Big List http://bit.ly/d6jym1 #in

    This comment was originally posted on Twitter

  6. kurtvan 26 May 2010 at 2:57 pm #

    RT @SocialMediaOrg: Great work @AmericanExpress @TysonFoods @GE_Reports @kodakCB + more: @SocialMediaOrg’s Big List http://bit.ly/d6jym1

    This comment was originally posted on Twitter

  7. TysonFoods 26 May 2010 at 3:44 pm #

    RT @SocialMediaOrg: Work from @AmericanExpress @TysonFoods @GE_Reports @kodakCB + more in @SocialMediaOrg’s Big List http://bit.ly/d6jym1

    This comment was originally posted on Twitter

  8. kodakCB 26 May 2010 at 4:19 pm #

    cool! RT @SocialMediaOrg: Great work from @AmericanExpress @TysonFoods @GE_Reports @kodakCB + more featured in Big List http://bit.ly/d6jym1

    This comment was originally posted on Twitter

  9. SvenJohnston 26 May 2010 at 7:38 pm #

    Social media case studies from American Express, Nike, Kodak, plus 7 more http://ow.ly/17vOyk

    This comment was originally posted on Twitter

  10. socialmedia247 26 May 2010 at 8:22 pm #

    Social media case studies from American Express, Nike, Kodak, plus 7 more http://ow.ly/17vOyk: Social … http://bit.ly/bH3H2g #socialmedia

    This comment was originally posted on Twitter

  11. O_Berard 27 May 2010 at 7:15 am #

    Social media case studies from American Express, Nike, Kodak, plus 7 more – http://gaspedal.us/1AZ

    This comment was originally posted on Twitter

  12. marketingveep 27 May 2010 at 9:26 pm #

    Social media case studies from American Express, #Nike, #Kodak, plus 7 more http://j.mp/dB71CA

    This comment was originally posted on Twitter

  13. lisaarthur 27 May 2010 at 9:28 pm #

    RT @marketingveep: Social media case studies from American Express, #Nike, #Kodak, plus 7 more http://j.mp/dB71CA

    This comment was originally posted on Twitter

  14. kmueller62 27 May 2010 at 9:28 pm #

    RT @marketingveep: Social media case studies from American Express, #Nike, #Kodak, plus 7 more http://j.mp/dB71CA

    This comment was originally posted on Twitter

  15. danifrancisco 27 May 2010 at 9:30 pm #

    RT @marketingveep: Social media case studies from American Express, #Nike, #Kodak, plus 7 more http://j.mp/dB71CA

    This comment was originally posted on Twitter

  16. brian_clark 27 May 2010 at 9:35 pm #

    RT @marketingveep: Social media case studies from American Express, #Nike, #Kodak, plus 7 more http://j.mp/dB71CA

    This comment was originally posted on Twitter

  17. B2Bento 27 May 2010 at 9:38 pm #

    RT @marketingveep: Social media case studies from American Express, #Nike, #Kodak, plus 7 more http://j.mp/dB71CA

    This comment was originally posted on Twitter

  18. SujataChadha 27 May 2010 at 10:00 pm #

    Social media case studies from American Express, Nike, Kodak, plus 7 more http://is.gd/cssbC

    This comment was originally posted on Twitter

  19. SujataChadha 27 May 2010 at 10:05 pm #

    Social media case studies from American Express, Nike, Kodak, plus 7 more http://is.gd/cssbC #in

    This comment was originally posted on Twitter

  20. shivSEO 27 May 2010 at 10:06 pm #

    RT @SujataChadha: Social media case studies from American Express, Nike, Kodak, plus 7 more http://is.gd/cssbC

    This comment was originally posted on Twitter

  21. Panther_UK 29 May 2010 at 6:53 am #

    RT @SujataChadha: Social media case studies from American Express, Nike, Kodak, plus 7 more http://is.gd/cssbC #in

    This comment was originally posted on Twitter

  22. PinBud 29 May 2010 at 7:19 am #

    #SocialMedia: Social media case studies from American Express, Nike, Kodak, plus … http://ow.ly/17xJu8

    This comment was originally posted on Twitter

  23. ChrisBujor 29 May 2010 at 7:19 am #

    #SocialMedia: Social media case studies from American Express, Nike, Kodak, plus … http://ow.ly/17xJu6

    This comment was originally posted on Twitter

  24. anjomortal 29 May 2010 at 7:20 am #

    RT @PinBud: #SocialMedia: Social media case studies from American Express, Nike, Kodak, plus … http://ow.ly/17xJu8

    This comment was originally posted on Twitter

  25. Facebook_ads 29 May 2010 at 7:43 am #

    RT @SujataChadha: Social media case studies from American Express, Nike, Kodak, plus 7 more http://is.gd/cssbC #in

    This comment was originally posted on Twitter

  26. Google_PPC 29 May 2010 at 8:03 am #

    RT @SujataChadha: Social media case studies from American Express, Nike, Kodak, plus 7 more http://is.gd/cssbC #in

    This comment was originally posted on Twitter

  27. B2Bsocial_media 29 May 2010 at 9:41 am #

    RT @SujataChadha: Social media case studies from American Express, Nike, Kodak, plus 7 more http://is.gd/cssbC #in

    This comment was originally posted on Twitter

  28. solvis 29 May 2010 at 11:38 am #

    RT @ChrisBujor: #SocialMedia: Social media case studies from American Express, Nike, Kodak, plus … http://ow.ly/17xJu6

    This comment was originally posted on Twitter

  29. praveenravi 31 May 2010 at 4:17 am #

    RT @shivSEO: RT @SujataChadha: Social media case studies from American Express, Nike, Kodak, plus 7 more http://is.gd/cssbC

    This comment was originally posted on Twitter

  30. tgregorski 31 May 2010 at 10:30 pm #

    RT @marketingveep: Social media case studies from American Express, #Nike, #Kodak, plus 7 more http://j.mp/dB71CA

    This comment was originally posted on Twitter

  31. askoli 4 June 2010 at 2:25 am #

    Social media case studies from American Express, Nike, Kodak, plus 7 more http://bit.ly/d6jym1 Kodak has a publicly available…

    This comment was originally posted on Twitter