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Social media case studies from Amway, RadioShack, Volkswagen, and 12 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

  • During their “Can Do” food drive, John Deere is donating one real can of food for every virtual can label that fans design and submit on Facebook. >> Facebook
  • Amway’s Nutrilite brand is hosting an online video competition encouraging fans of AC Milan soccer to submit their best team chant for a chance to have their video aired live at the next match in Italy. >> Amway Newsroom
  • Brands like Arby’s, RadioShack, and Walgreens are using Foursquare to help support goodwill causes through fans’ check-ins. >> ClickZ
  • Hearst magazines and Mountain Dew are using online video sites like YouToo and YouTube as a new branding tool to drive buzz around their products. >> MediaPost
  • Volkswagen is bringing back one of their classic vehicles with a social media flair based on the number of Facebook likes from fans. The one-of-a-kind car will feature a dashboard newsfeed, a poke button on the steering wheel, status updates displayed on the license plate, and much, much more. >> PSFK
  • Hyundai’s “New Thinkers Index” is testing fans’ creative thinking abilities and encouraging them to post their results to compete with friends on Facebook and Twitter. >> Ad Age
  • With the release of their new Mango version of Windows Phone 7, Microsoft has created a new badge on Foursquare to be earned at each of their public launch parties in cities all over the U.S. >> About Foursquare
  • McDonald’s Social Media Director Rick Wion discusses how social media is key to empowering fans to spread the word about the limited-time McRib sandwich. >> ClickZ
  • FX has launched a new social TV service with GetGlue called “FX Has the Movies” that lets fans check-in to their favorite shows and connect with other fans. >> Adweek
  • Time Out New York has teamed up with Foursquare to provide a real-time online scoreboard of the top places to visit in the Big Apple according to visitors’ check-ins. >> Foursquare

Disclosure: Amway, Walgreens, Microsoft, McDonald’s, and Rick Wion are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

November 9, 2011 0 comments

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