Social media case studies from Citibank, Mountain Dew, Canadian Tire, and 14 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

• YouTube, MTV, Coca-Cola, Starbucks, and Disney were among the topped-ranked brands with the best relationship quality on Facebook, despite having fewer likes than other brands. >> Ad Age
• Expedia is making connections with bloggers as a first step in creating an online travel marketplace driven by social networks. >> Business Week
• In her BlogWell Atlanta presentation, Georgia-Pacific’s Director of Social Media, Meg Fligg, shared how they got great results by using a slow and steady approach to social media. >> Vimeo
• Bud Light is hosting a video submission contest on Facebook to recruit the ultimate fan to be their official Super Bowl XLVI correspondent. >> Facebook
• Citibank has released a new application that lets their reward members share points with their Facebook friends. >> ZDNet
• IBM’s VP of Social Business, Jeff Schick, shares how they are using their internal community, IBM Connections, to empower employees with social capabilities and a social media mindset. >> UBM TechWeb
• During their “Get Dunk’d” campaign, Dunkin’ Donuts is launching social promotions to get fans chatting about the brand on Facebook and Twitter. >> DMNews
• Mountain Dew is offering their Facebook fans customizable art for their new Timeline cover photos. >> All Facebook
• This past Christmas, Canadian Tire lit up 3,000 Christmas tree lights using fans’ holiday messages in blog posts, news media, social networks, and their website. The brightness and color of the lights depended on the source and quantity of the messages shared online. >> PSFK
• ConAgra Foods’ Orville Redenbacher brand is using a new augmented reality game to create awareness around their health advantages to Facebooking moms. >> ClickZ

Disclosure: Coca-Cola, Georgia-Pacific, Meg Fligg, and ConAgra Foods are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.