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Social media case studies from Dove, Citibank, John Deere, and 10 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • To show their appreciation for their Facebook fans’ engagement, Kraft Foods created a video that featured a personalized “Likeapella” song. >> Simply Zesty
  • Pepsi is launching a global campaign that’s encouraging fans to share pop culture content from their updated “Pepsi Pulse” dashboard with friends on Facebook, Twitter, and Pinterest. >> Ad Age
  • Eric Carvin, the Associated Press’ Social Media Editor, shares their unique approach to social media. >> Digiday
  • Volkswagen is finding new ways to engage with fans on Facebook by creating a visual flipbook from their page’s photo album. >> Creative Criminals
  • Dove’s new Ad Makeover application is replacing the common self-improvement Facebook ads with positive, self-promoting messages that fans can send to their friends. >> Madison Aditude
  • Retailers like Starbucks, Sephora, and Gap are increasing their e-commerce efforts with social gifting on Facebook. >> Online MBA
  • Citibank has teamed up with LinkedIn to create the Connect Professional Women’s Network — a branded community where professional women can post and comment on articles relevant to the group. >> Adweek
  • LEGO hosted a contest that invited fans to submit Forest Police-inspired builds and artwork on Facebook for a chance to win new products and a weekend away at the Legoland Discovery Centre. >> Brand Republic
  • John Deere is encouraging fans to contribute to their Timeline by sharing their favorite memory from the company’s 175-year history on Facebook. >> Facebook
  • SAP has launched a BtoB social campaign designed to tell their story of innovation and, instead of speaking to businesses, connect directly with the people behind those businesses. >> B2B Marketing Insider

Disclosure: Kraft Foods, John Deere, and SAP are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

May 2, 2012 0 comments

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