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Social media case studies from Ferrari, American Red Cross, Frito-Lay, and 11 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Ferrari is promoting their microsite with photos of their new F12berlinetta model on Facebook, Twitter, and Google+. >> Luxury Daily
  • McDonald’s encouraged fans to show their love for Shamrock Milkshakes and submit photos of themselves doing an Irish jig with hashtag #Shamrocking. >> Ad Age
  • Toyota has added a virtual game board to their YouTube channel to engage fans in their new “The Game of Life with Prius c” campaign. >> Brandchannel
  • Guess is teaming up with a few of their favorite fashion bloggers to judge a Pinterest contest that requires fans to create boards based on the colors of their new line of denim. >> FashionablyMarketing.Me
  • Mercedes-Benz is helping fans find a parking spot by syncing Twitter in their “Park Assist” feature and crowdsourcing the nearest parking. >> PSFK
  • The American Red Cross has launched a Digital Operations Center to better respond to disasters and help track public conversations. >> Information Week
  • Taco Bell Director of Digital Marketing Tressie Lieberman shares how their new augmented reality app allows fans to see live tweets about their new tacos on their packaging. >> ClickZ
  • How Orange Business Services, Powerade, Kraft Foods, KLM, and more are using Twitter in new and creative ways to engage fans. >> Simply Zesty
  • To rally support for the British Olympic athletes, Cadbury has created a virtual parade on Facebook that lets fans create an avatar to join in on the march. >> Digital Buzz Blog
  • Frito-Lay thanked their Facebook fans with coupons for chips after the five-day live event showcasing their flavor development kitchen in Times Square drew over 1.5 million new likes. >> Chief Marketer

Disclosure: McDonald’s, Orange Business Services, and Kraft Foods are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

March 21, 2012 0 comments

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