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Social media case studies from Fidelity Investments, Advocate Health Care, Yoplait, and 15 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Campbell Soup Company’s Director of Digital and Social Media, Adam Kmiec, shares how they are organizing, staffing, and training a social media team to boost their digital efforts. >> DMNews
  • Hitachi Data Systems is building awareness around the different technologies and industries they’re involved in using infographics that showcase their social innovation. >> MediaPost
  • Univision hosted a “meet and greet” for both President Obama and former Governor Romney that was streamed live on their Facebook page for fans to comment and engage with one another. >> Lost Remote
  • Fidelity Investments CMO James Speros discusses why — even with the challenge of being in a regulated industry — they’re leading their campaigns with digital marketing and social media. >> eMarketer
  • Yoplait’s Digital Strategist, Teresa Coryell House, and Social Engagement Manager, Sara Fryar, share how they reached over one million Facebook fans in two years by switching to a more authentic, discussion-driven marketing approach. >> General Mills Blog
  • Advocate Health Care is teaming up with the American Cancer Society’s Making Strides Against Breast Cancer to donate a dollar each time a fan likes and shares their Facebook page in October. >> Facebook
  • Green Mountain Coffee is launching an integrated online video campaign to raise awareness for fair trade coffee on Facebook and YouTube. >> The New York Times
  • The Chicago Advertising Federation has named Jackie Woodward, MillerCoors’ VP of Media & Marketing Services, as the 2012 Advertising Woman of the Year for her leadership in their media and digital marketing initiatives. >> Chicago Ad Fed
  • Aflac created a Facebook application to help raise money for child cancer treatment that allows fans to donate money, buy a rubber duck, or claim a virtual duck to participate in a Facebook-wide race. >> AllFacebook
  • Business Insider has released their 2012 Social Media Power List that names the biggest advertisers on social media, including: AT&T, Microsoft, JustFabulous, Disney, and more. >> Business Insider

Disclosure: Campbell Soup Company, Adam Kmiec, Hitachi Data Systems, Fidelity Investments, James Speros, Green Mountain Coffee, MillerCoors, AT&T, and Microsoft are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

October 3, 2012 0 comments

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