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Social media case studies from Gap, Advocate Health Care, IKEA, and 12 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Gap is using Postagram to let fans send their Facebook and Instagram photos as real postcards to their friends. >> VentureBeat
  • In honor of Veteran’s Day, Advocate Health Care encouraged fans to upload a photo of their armed service hero with a story or a thank you note. >> PRWeb
  • MassMutual Financial Group’s VP of Online Experience, Marie Politis, explains how they organize their marketing departments to break down silos and encourage collaboration. >> Digiday
  • Citi’s branded LinkedIn community, Connect: Professional Women’s Network, is showing a member engagement level of nearly three times more than the average. Moving forward, they are looking into arranging offline meet-ups for the members to share in-person. >> Adweek
  • Adobe, Forever 21, Chevrolet, and others made Simply Zesty’s 50 Best Twitter Brand Profile Designs list. >> Simply Zesty
  • Kibbles ‘n Bits has debuted a retro 8-bit arcade game to engage dog lovers on Facebook and in banner ads. >> ClickZ
  • IKEA has launched a new interactive holiday catalog that allows users to add products to a shopping list, recommend them on Facebook, or pin them to Pinterest. >> Marketing Pilgrim
  • The Coca-Cola Company has launched a photo-sharing app and social network called Happy Places, where users can upload, tag, and share “moments of happiness” with the community. >> Brandchannel
  • L2 has named the top 10 beauty brands according to their Digital IQ Index including Estée Lauder, Lancôme, Clinique, and more. >> L2
  • Walmart is giving their Facebook fans a chance to nominate a local nonprofit organization of their choice to win part of a $1.5 million grant as a part of their “12 Days of Giving” campaign. >> AllFacebook

Disclosure: The Coca-Cola Company and Walmart are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

November 14, 2012 0 comments

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