The Big List Blog
Social media case studies from H&R Block, T-Mobile, and Southern Comfort, and 14 more
These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.
Dogfish Head Brewery Vice President of Marketing, Mariah Calagione, discusses how they were able to turn the American Red Cross’s accidental tweet into a marketing success for both companies. >> CNNMoney
eMarketer is analyzing the effectiveness of advertising on social networks and how to improve Facebook ad performance metrics. >> eMarketer
Led by Vice President of Digital Media & Integrated Solutions, Borja Perez, Telemundo is launching a social media hub called Social@Telemundo to better connect with the Hispanic presence online. >> NBC Universal
Discovery Communications’ Vice President, Social Media Communications, Gayle Weiswasser, discusses how their digital team has gained over 25 million Facebook fans by sharing compelling content and encouraging regular engagement. >> ClickZ
Jennifer Love, Senior Vice President of Communications at H&R Block, shares how they are adapting conversations online to create customer experiences and generate tons of referrals. >> Social Media Examiner
Social game Zynga is featuring a custom challenge that revolves around speed to promote T-Mobile’s campaign for the new 4G Network. >> BrandWeek
American Express is offering five free iTunes songs to their Facebook fans when purchased with an American Express Card. >> Facebook
In honor of upcoming Mardi Gras celebrations, Southern Comfort is inviting fans to check in at the French Quarter on Foursquare for a chance to win a trip to next year’s Mardi Gras. >> The New York Times
Disclosure: Texas Instruments, Aimee Kalnoskas, H&R Block, Discovery Communications, Gayle Weiswasser, and American Express are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.
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