Social media case studies from IBM, JetBlue, Nokia, and 10 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

Comcast, Zappos, Dell, and JetBlue are all featured in Brian Solis‘ Fast Company article on Twitter tips from socially savvy brands. >> Fast Company

InterContental Hotels Group‘s Del Ross was featured in a recent USA Today article on how the hotel brand is using Gowalla this summer as part of their “Hit it Big” loyalty program. >> USA Today

IBM‘s Adam Christensen says they avoid using a corporate Twitter account because they want their IBMers — all 400,000 of them — to be the aggregate online voice of the brand. >> Social Media Examiner

In preparation for the launch of their new KIN phone, Microsoft is building buzz using a bunch of different platforms, including YouTube and Facebook. >> SocialMediaToday

Though it began as a simple experiment, social media is now an important part of JetBlue‘s communications strategy. CMO Marty St. George explains how in a live podcast with Francois Gossieaux. >> FASTfoward Blog

Timberland is using YouTube to promote Earthkeepers, their movement for people doing small things for the environment. >> YouTube

Melissa Richards-Person of Papa John‘s says their new Facebook contest asking fans to create a new pizza recipe is built to be authentic, engaging, and to raise interest in the ingredients they use. >> DMNews

Considered using Twitter for recruiting? Bank of America has an active, dedicated account for reaching out and engaging candidates. >> Twitter

Nokia just hit 1 million fans on Facebook. Their celebratory post received over 800 comments and more than 1,200 “likes.” >> Facebook

Heather Deschenes and her team at Staples are turning Twitter into a customer service and sales machine. >> ClickZ

Submit your amazing case studies: editor [at] gaspedal [dot] com

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Disclosure: Dell, Microsoft, and Nokia are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.