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Social media case studies from Jell-O, Intel, Target, and 13 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Taco Bell, Tide, SmartCar, and other brands are responding to social media bullying with sarcastic infographs, friendly tweet battles, and hilarious video responses. >> Digiday
  • Jell-O challenged their fans to see who can eat their pudding the fastest by having them upload a video of their own attempt on Facebook to compete with professionals’ official times. >> AllFacebook
  • Toshiba and Intel have earned 55 million views and 95,000 Facebook likes with a web series starring 76 of their social media fans in the lead role. >> The Realtime Report
  • PR News announced their Digital PR Award winners that included EPSN for best blog, Tropicana for best use of Facebook, Ritz-Carlton for best location-based digital campaign, The Clorox Company for best social networking campaign, and many more. >> PR News Online
  • Dunkin Donuts is promoting their new mobile efforts to fans with a Halloween-themed photo sharing contest on Instagram and Twitter. >> Mobile Marketer
  • Starbucks is bringing their coffee cups to life with an app that lets you send personalized augmented reality videos via Facebook or eCard. >> Popsop
  • Target launched an interactive short film that allows viewers to purchase merchandise by clicking on the video and sharing them via Twitter, Facebook, and Pinterest. >> Business2Community
  • Aldo rewarded unknowing fans with a new pair shoes when they followed instructions on a busy street to take pictures of their own shoes and share it on Instagram. >> Adverblog
  • In support of this year’s New York City Marathon participants, ASICS is encouraging runners to post pre-written messages on their Facebook page that will be posted in real time at certain mile markers along the course. >> MediaPost
  • Bloomingdale’s is rolling out a new branded video strategy that focuses on content-rich fashion tips and advice for fans to view and share online. >> Luxury Daily

Disclosure: Taco Bell, Intel, The Clorox Company, and Target are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

October 31, 2012 0 comments

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