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Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

With a new marketing strategy and the introduction of two social media programs, Cold Stone Creamery is hoping to increase sales by driving online fans to their stores. >> Forbes

Andrew Varga, CMO at Papa John’s, speaks about the outcome of their “Specialty Pizza Challenge,” a contest asking consumers to submit their own pizza recipes via Facebook. >> Brandweek

In a social media first, Kmart is combining their online gaming community at MyKmart.com with offline retail activity by taking video game reviews from the site and placing them on store shelves. >> Social Media Explorer

USA Network is using social media to market their new “Character Rewards” loyalty program, which lets fans earn earn points on their website by watching videos, playing games, and reposting content to Facebook and Twitter. >> DMNews

Social media architect for Clorox, Greg Piche, shares how the brand connects with partners and consumers through their Clorox Connects social media site. >> Social Media Examiner

LG is using YouTube and Facebook to launch the second phase of their “Life’s Good” campaign, an idea based on a spoof American soap opera that dramatizes the use of social networks in everyday life. >> Brand Republic

Jordan Stone from We Are Social gives an analysis of of the brilliant Old Spice campaign that took the internet by storm and brought social media to a new level. >> We Are Social

In its first Foursquare promotion, Ann Taylor is offering discounts to shoppers who check in to one of the company’s eight New York stores. >> Mashable

Top executives from Hershey, Best Buy, Del Monte, and more share insights on creating effective corporate social media strategies. >> MediaPost

Coca-Cola brought in 86 million Twitter impressions in 24 hours by using Promoted Tweets to tap into the online discussion about the World Cup. >> Social Media at Work

Disclosure:  Hershey, Clorox, and Coca-Cola are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

July 21, 2010 28 comments

28 Responses

  1. corporateblogs 21 July 2010 at 9:33 am #

    Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 more: These case studies (along with a bunch of… http://bit.ly/cR6Vjj

    This comment was originally posted on Twitter

  2. kdBPhotography 21 July 2010 at 9:36 am #

    RT @corporateblogs: Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 more: These case studies (along with a bunch of… http://bit.ly/cR6Vjj

    This comment was originally posted on Twitter

  3. cvitello 21 July 2010 at 9:42 am #

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    This comment was originally posted on Twitter

  4. vsginc 21 July 2010 at 10:27 am #

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    This comment was originally posted on Twitter

  5. mushbloomdotcom 21 July 2010 at 11:22 am #

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    This comment was originally posted on Twitter

  6. mattsingley 21 July 2010 at 5:01 pm #

    You say you need some big brand case studies? How about 9 of ‘em from social media business council http://bit.ly/dd0lXR

    This comment was originally posted on Twitter

  7. emilyfitzhugh 21 July 2010 at 5:05 pm #

    Nice! @mattsingley You say you need some big brand case studies? How about 9 of ‘em from social media business council http://bit.ly/dd0lXR

    This comment was originally posted on Twitter

  8. iamkhayyam 21 July 2010 at 5:06 pm #

    You say you need some big brand case studies? How about 9 of ‘em from social media business council http://bit.ly/dd0lXR /via @mattsingley

    This comment was originally posted on Twitter

  9. Solar257 21 July 2010 at 5:06 pm #

    RT @mattsingley: You say you need some big brand case studies? How about 9 of ‘em from social media business council http://bit.ly/dd0lXR

    This comment was originally posted on Twitter

  10. kurtlokenvitz 21 July 2010 at 5:07 pm #

    RT @mattsingley: You say you need some big brand case studies? How about 9 of ‘em from social media business council http://bit.ly/dd0lXR

    This comment was originally posted on Twitter

  11. michaelmior 21 July 2010 at 5:08 pm #

    RT @mattsingley: You say you need some big brand case studies? How about 9 of ‘em from social media business council http://bit.ly/dd0lXR

    This comment was originally posted on Twitter

  12. brandonacox 21 July 2010 at 5:10 pm #

    RT @iamkhayyam: …Big brand case studies? How about 9 of ‘em from social media business council http://bit.ly/dd0lXR /via @mattsingley

    This comment was originally posted on Twitter

  13. michaelredwood 21 July 2010 at 5:11 pm #

    RT @mattsingley: You say you need some big brand case studies? How about 9 of ‘em from social media business council http://bit.ly/dd0lXR

    This comment was originally posted on Twitter

  14. YeovilCIM 21 July 2010 at 5:12 pm #

    RT @michaelredwood: RT @mattsingley: You say you need some big brand case studies? How about 9 of ‘em from social media business council http://bit.ly/dd0lXR

    This comment was originally posted on Twitter

  15. KimBrater 21 July 2010 at 10:12 pm #

    Nice –> RT @mattsingley You say you need some big brand case studies? How about 9 of ‘em fr social media biz council http://bit.ly/dd0lXR

    This comment was originally posted on Twitter

  16. cleveland129 22 July 2010 at 6:46 am #

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    This comment was originally posted on Twitter

  17. mynewtools 22 July 2010 at 10:59 am #

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    This comment was originally posted on Twitter

  18. irishmarket4u 22 July 2010 at 1:41 pm #

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    This comment was originally posted on Twitter

  19. Number1cash4u 22 July 2010 at 4:11 pm #

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    This comment was originally posted on Twitter

  20. JMXten 22 July 2010 at 9:46 pm #

    RT @slcmyers: Links to good posts – Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 more http://bit.ly/9Ne5vn via @socialmediaorg

    This comment was originally posted on Twitter

  21. mynewtools 23 July 2010 at 8:22 am #

    Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 … http://bit.ly/aM70Rp

    This comment was originally posted on Twitter

  22. itspatgalv 23 July 2010 at 8:32 am #

    Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 … http://bit.ly/aM70Rp

    This comment was originally posted on Twitter

  23. pbgrader 26 July 2010 at 9:13 pm #

    RT @socialmediaorg Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 more http://om.ly/pSQl

    This comment was originally posted on Twitter

  24. adrianchira 27 July 2010 at 7:07 am #

    RT @socialmediaorg Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 more http://om.ly/pUFJ

    This comment was originally posted on Twitter

  25. pbgrader 27 July 2010 at 12:12 pm #

    RT @socialmediaorg Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 more http://om.ly/pVXR

    This comment was originally posted on Twitter

  26. adrianchira 27 July 2010 at 10:06 pm #

    RT @socialmediaorg Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 more http://om.ly/pYId

    This comment was originally posted on Twitter

  27. pbgrader 28 July 2010 at 5:12 am #

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    This comment was originally posted on Twitter

  28. adrianchira 28 July 2010 at 3:07 pm #

    RT @socialmediaorg Social media case studies from Kmart, Ann Taylor, Coca-Cola, and 9 more http://om.ly/pcCT

    This comment was originally posted on Twitter