Social media case studies from McDonald’s, Orange Business Services, Paramount, and 9 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

• McDonald’s Director of Social Media, Rick Wion, discusses how they turned negative chatter on Twitter into a positive, trending experience for all of the restaurants’ fans. >> Chief Marketer
• Orange Business Services, who are becoming known for their creative uses of Twitter, are at it again with their campaign that has a movie voiceover guy reading tweets from fans. >> Adweek
• In his BlogWell New York presentation, Scripps Networks’ VP Interactive Marketing, Jeffery Kissinger, shares how Scripps Networks used Facebook to launch the Cooking Channel. >> Vimeo
• InterContinental Hotels Group is welcoming and engaging customers directly on Twitter to ensure a pleasant stay in their rooms. >> Communications Passionista
• As a part of their Click For Kids campaign, Northwestern Mutual is donating a total of $200,000 to three nonprofits. Each time a fan likes their Facebook page, they are giving $10 to a nonprofit of the fan’s choice. >> Facebook
• Paramount is using Twitter’s Promoted Trends to drive movie ticket sales for Super 8 by offering sneak-peek viewings and easy access to tickets and concessions to followers. >> ClickZ
• CNN is incorporating social media into the GOP debate coverage by allowing viewers to comment on the issues via Twitter and Facebook. >> SocialTimes
• Procter & Gamble is giving Facebook Commerce another try and adding “shop” buttons to several of their brands’ Facebook pages. >> Ad Age
• Perrier has created a video for their Le Club Perrier YouTube channel that evolves into a racier version as more people watch and share. >> YouTube
• Renault brought Facebook liking to life at the AutoRAI motorshow using RFID-equipped smartcards. Whenever a visitor liked the car they were viewing, they swiped their smartcard on the nearby reader and the action was updated on their Facebook page. >> TNW

Disclosure: McDonald’s, Rick Wion, Orange Business Services, Scripps Networks, Jeffery Kissinger, InterContinental Hotels Group, Northwestern Mutual, and Procter & Gamble are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.