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Social media case studies from Microsoft, Red Bull, Peugeot, and 9 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Microsoft has launched their new social network called for students to use as a research tool and to share information on a variety of topics. >> CNET
  • Dunkin’ Donuts is rewarding their most loyal fans by alerting them of a new product launch on Twitter with the chance to win samples and other prizes. >> MediaPost
  • In his BlogWell San Francisco presentation, Rogers Communications’ Vice President of Social Media, Keith McArthur, shares how they turned their harshest critics into brand ambassadors. >> Vimeo
  • Red Bull’s Beat Suite Tweets project is turning fans’ tweets into mini soundclips that can be shared in social media. Earlier in the month the unique sounds were performed in a live concert in Melbourne, Australia. >> Popsop
  • NASCAR is working with Twitter to turn the #Nascar hashtag into a virtual pit stop of current racing photos and tweets for fans to share. >> Adweek
  • Chuck E. Cheese’s is broadening their social media presence online to connect with their target parent audience. >> Information Week
  • Beam SVP and Global CMO Kevin George shares how they are adopting digital marketing and video content to connect with their social networking consumers in the spirits industry. >> eMarketer
  • The Chicago Cubs and other MLB teams are hosting social media nights at the ballpark to connect with and reward their loyal Facebook and Twitter fans. >> The NY Times
  • Peugeot is finding success in growing their social media fanbase by connecting their new Pinterest activity to their already-established Facebook and Twitter accounts. >> Brandflakes for Breakfast
  • Analog Devices is using their social media properties to promote their giveaway that’s generating excitement and leads. >> YouTube

Disclosure: Microsoft, Rogers Communications, Keith McArthur, and Analog Devices are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

May 23, 2012 0 comments

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