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Social media case studies from Molson Coors Canada, Chevrolet, Under Armour, and 14 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Molson Coors Canada is creating a graffiti mural composed of 20,000 Twitter handles from those who tweet #MolsonM_Art in honor of their award-winning M beer. >> Strategy
  • Chevrolet is awarding the top “social influencers” (those with a Klout score above 35) in five cities a three-day loan of their new Sonic car. >> BrandChannel
  • Michael Kors is celebrating reaching one million fans on Facebook by launching the curated “Michael’s Milestones” Timeline that highlights the brand’s historic moments with videos and photos. >> YouTube
  • Ben & Jerry’s Integrated Marketing Manager, Jay Curley, shares how they have boosted their ROI by marketing their sampling program on Twitter. >> MediaPost
  • In anticipation of the Olympic Games, Procter & Gamble, Samsung, and The Coca-Cola Company are looking to social media for some added online buzz. >> Reuters
  • Whole Foods, Nordstrom, Benjamin Moore, Random House Books, Southwest Airlines, and more are finding huge success in connecting with fans on Pinterest. >> Online MBA
  • Under Armour is introducing a goal-setting website and contest that encourages women to declare a goal and then post proof of their progress with videos, photos, and diary entries on Twitter and Facebook. >> Facebook
  • Target and The Coca-Cola Company are taking corporate transparency to the next level with their new behind-the-scenes videos that reveal their marketing and content strategies. >> Forbes
  • In honor of Earth Month, Honest Tea is recycling fans’ Facebook updates by reposting old posts with a green message. >> AdWeek
  • Easton’s new “Engineered for Glory” campaign is using Facebook memes and high-tech YouTube videos to connect with high school athletes. >> ClickZ

Disclosure: Molson Coors Canada, Procter & Gamble, The Coca-Cola Company, and Target are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

April 25, 2012 0 comments

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