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Social media case studies from Nissan, Farmers Insurance, Cadbury, and 11 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right.

  • Nissan is giving their Facebook fans a voice in the building of their new sports car. The car’s design will be crowd-sourced through fans’ comments, likes, and wall posts. >> Social Media Influence
  • Kraft Foods is creating personalized Valentine’s Day videos and dontating 100 boxes of Macaroni & Cheese for every tweet they receive with hashtag #VoiceofLove. >> Brandchannel
  • In their BlogWell Atlanta presentation, DeVry University’s Community Manager, Chase Fritchle, Director of Social Media, Justin Gillmar, and Marketing Manager, Laura Dagys, shared how they created a community of encouragement with the help of their most inspiring students and alumni. >> Vimeo
  • The U.S. Navy is engaging with their main influencers — mothers — through an online private social community that connects moms of children who are considering joining the service with moms of active-duty sailors. >> Ad Age
  • Domino’s is harnessing the power of their community with their new idea-sourcing Facebook app called the “Think Oven.” Fans can participate by supporting already-mentioned projects or by submitting their innovative ideas. >> Creativity
  • Ryon Harms, Director of Social Media at Farmers Insurance, discusses their people-based (not product-based) Facebook engagement strategy. >> DMNews
  • The Coca-Cola Company is hosting a “Hangout” on Google+ streamed from their Archives storage space for fans to ask questions and meet with others who love the brand. >> Coca-Cola Conversations
  • In honor of reaching one million fans on Facebook, Cadbury celebrated their community by building an enormous chocolate “like” button, sharing a video of how it was done, and choosing one lucky super fan to place the final piece of chocolate on the structure. >> Digital Buzz Blog
  • Intel has been recognized as one of the top 10 most innovative companies in the world by Fast Company for their enhanced use social media to engage with fans. >> Fast Company
  • Seattle’s Best Coffee has launched a new Facebook contest that lets their fans create their own custom drinks for a chance to win coffee and a future spot on the menu. >> PSFK

Disclosure: Kraft Foods, DeVry University, Chase Fritchle, Justin Gillmar, Laura Dagys, the U.S. Navy, Ryon Harms, Farmers Insurance, The Coca-Cola Company, and Intel are SocialMedia.org members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

February 15, 2012 0 comments

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