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Social media case studies from Nissan, Farmers Insurance, Cadbury, and 11 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Nissan is giving their Facebook fans a voice in the building of their new sports car. The car’s design will be crowd-sourced through fans’ comments, likes, and wall posts. >> Social Media Influence
  • Kraft Foods is creating personalized Valentine’s Day videos and dontating 100 boxes of Macaroni & Cheese for every tweet they receive with hashtag #VoiceofLove. >> Brandchannel
  • In their BlogWell Atlanta presentation, DeVry University’s Community Manager, Chase Fritchle, Director of Social Media, Justin Gillmar, and Marketing Manager, Laura Dagys, shared how they created a community of encouragement with the help of their most inspiring students and alumni. >> Vimeo
  • The U.S. Navy is engaging with their main influencers — mothers — through an online private social community that connects moms of children who are considering joining the service with moms of active-duty sailors. >> Ad Age
  • Domino’s is harnessing the power of their community with their new idea-sourcing Facebook app called the “Think Oven.” Fans can participate by supporting already-mentioned projects or by submitting their innovative ideas. >> Creativity
  • Ryon Harms, Director of Social Media at Farmers Insurance, discusses their people-based (not product-based) Facebook engagement strategy. >> DMNews
  • The Coca-Cola Company is hosting a “Hangout” on Google+ streamed from their Archives storage space for fans to ask questions and meet with others who love the brand. >> Coca-Cola Conversations
  • In honor of reaching one million fans on Facebook, Cadbury celebrated their community by building an enormous chocolate “like” button, sharing a video of how it was done, and choosing one lucky super fan to place the final piece of chocolate on the structure. >> Digital Buzz Blog
  • Intel has been recognized as one of the top 10 most innovative companies in the world by Fast Company for their enhanced use social media to engage with fans. >> Fast Company
  • Seattle’s Best Coffee has launched a new Facebook contest that lets their fans create their own custom drinks for a chance to win coffee and a future spot on the menu. >> PSFK

Disclosure: Kraft Foods, DeVry University, Chase Fritchle, Justin Gillmar, Laura Dagys, the U.S. Navy, Ryon Harms, Farmers Insurance, The Coca-Cola Company, and Intel are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

February 15, 2012 0 comments

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