The Big List Blog

| All |

Social media case studies from Nutella, The Weather Channel, T-Mobile, and 12 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Nutella’s new case study shows that their Facebook ad campaign outperformed their TV ad campaign in terms of positive ROI and total reach. >> Scribd
  • Zales and share their marketing strategies on Facebook during one of the most high-grossing holidays of the year — Mother’s Day. >> Adweek
  • The NHL’s new social TV application gives hardcore fans a new layer of engagement and more casual fans a chance to get more involved in the game. >> Lost Remote
  • The Men’s Wearhouse is encouraging fans to upload photos and videos of their own personal style on Facebook for a chance for their wardrobe to be included in their weekly roundup fashion video. >> DMNews
  • Snack Factory’s Pretzel Crisps brand is releasing new branded video content on their YouTube page to introduce their new mascot. >> MediaPost
  • T-Mobile has created a contest called “Tweet Races” that challenges their followers to tweet as much as possible with a #4GTweets hashtag. >> TmoNews
  • For their 30th birthday, The Weather Channel has redesigned their website to include a variety of personalized social media components. >> TechCrunch
  • Beauty brands Procter & Gamble, Estee Lauder Companies, Lush, and Lancome are bringing back discontinued products based on fans’ feedback on social media. >> The NY Times
  • Chico’s FAS is launching a goodwill campaign that will make donations and send “Get Well” cards to ill children via their new Facebook application. >> ClickZ
  • McDonald’s Germany introduced the first crowdsourced burger to sell as a result of over five million votes in their “Mein Burger” campaign. >> PSFK

Disclosure: Procter & Gamble and McDonald’s are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

May 9, 2012 0 comments

Comments are closed.