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Social media case studies from PepsiCo, Pizza Hut, Warner Bros., and 15 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • GM, Zipcar, and Toyota are using social media in unique ways to engage with the next generation of auto customers. >> ClickZ
  • In anticipation of the upcoming Grammys, PepsiCo and Pandora have teamed up to make a mixtape for fans to share online. >> Giant Step
  • In her BlogWell Atlanta presentation, The Coca-Cola Company’s Digital Manager of Communications, Natalie Johnson, shared how they monitored conversations about their brand on a global scale across the web. >> Vimeo
  • Budweiser, Old Spice, Dressbarn, Pizza Hut, and more demonstrate qualities of successful social media viral sweepstakes. >> Social Media Examiner
  • During the Presidential campaign, NBC is using Foursquare to track check-ins from the candidates and their teams. >> Lost Remote
  • GE, Lands’ End, and Rolling Stone are exploring beyond traditional Facebook marketing and connecting with fans using Instagram, Pinterest, and Spotify. >> Promo Magazine
  • Using the new Pinned Tweets feature, Dell, GE, and Intel featured videos on their Twitter stream that appealed to their BtoB customers. >> Social Media B2B
  • Warner Bros. is launching a new social media site called “Out My Window” that will focus on photo sharing through various platforms. >> Simply Zesty
  • Toyota is giving fans the chance to record personalized music videos which will then be performed by cartoon rappers on Facebook and YouTube. >> PSFK
  • After being deadlocked over the extension of a payroll tax cut, the White House turned to Twitter to gain public support. >> The Realtime Report

Disclosure: Toyota, The Coca-Cola Company, Natalie Johnson, Dell, GE, Intel, and Warner Bros. are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

January 18, 2012 0 comments

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