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Social media case studies from PlayStation, Burberry, Mattel, and 12 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Samsung is launching the U.S. Olympic Genome Project — a multiplatform social media campaign that will let Facebook users discover and share how they are connected to athletes competing on the U.S. team. >> MediaPost
  • How the U.S. Army is differentiating between social media platforms and finding success on Pinterest. >> The Atlantic Wire
  • In their BlogWell Atlanta presentation, Solo Cup Company’s Director of Communications, Angie Gorman, and Manager of External Communications & Social Media, Mark Baxter, shared how they are engaging fans and promoting brand awareness on Facebook. >> Vimeo
  • For the release of their new Twisted Metal game, PlayStation created a live social installation that allowed fans to digitally fire a machine gun at a set full of explosives through Facebook and Twitter. >> Digital Buzz Blog
  • Ford promoted their new Fiesta vehicle on Instagram with a seven week contest that highlighted the car’s new, high-tech features. >> Simply Zesty
  • Burberry teamed up with Twitter during Fashion Week to produce a “Tweetwalk” that gave their social media fans first looks at the new collection before it hit the catwalk. >> Contagious Magazine
  • has created a new Facebook application that encourages collaborative online bookings with friends from all over the world. >> Facebook
  • Hostess is helping fans celebrate a personal win by creating personalized “Snackisode” videos on Facebook for them to share with friends. >> Trend Hunter
  • Pharma brands Boehringer Ingelheim, Pfizer, and Bristol-Meyers Squibb are experimenting with social games and YouTube videos as a way to benefit patients while still adhering to the FDA’s social media guidelines. >> ClickZ
  • Mattel’s Barbie brand has launched — an online fashion destination where fans can share their experiences styling and trying on the doll’s digital wardrobe. The site also encourages fans to post their own inspired fashion designs to Polyvore and Pinterest. >> The New York Times

Disclosure: Solo Cup Company, Angie Gorman, Mark Baxter, Pfizer, Bristol-Meyers Squibb, and Mattel are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

February 22, 2012 0 comments

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