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Social media case studies from Sears, Coca-Cola, American Eagle, and 18 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

Sears has recruited The Blue Blogger Crew — a group of fellow gadget geeks — to join their electronic team at the 2011 International CES. >> MySears Blog

Trend-tracking company What the Trend released top ten trending companies on Twitter in 2010. Their list includes Apple, Google, Uniqlo, RIM, Microsoft, Nintendo, and more. >> AdAge

In his BlogWell Philadelphia presentation,’s CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media. >> Vimeo

Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz from GasPedal on Vimeo.

AT&T has teamed up with Bazaarvoice to add a tab on their Facebook page for fans to read, share, and submit product reviews. >> Bazaarvoice

Coca-Cola wrapped up their year-long “Expedition 206″ social media campaign that had fans following three brand ambassadors through 206 countries via Facebook, YouTube, and Twitter. The campaign generated some 650 million media impressions around the world. >> WalletPop

As the winter storms continue to delay flights, Delta, JetBlue, and Continental are using Twitter to communicate with passengers. >> Social Times

Shripal Shah, Senior VP of Digital Strategy for the Washington Redskins, discusses the success of their Foursquare campaign as a way reward loyal fans for attending home games. >> Social Media Examiner

American Eagle is working with location-based social network SCVNGR to raise money for Big Brothers Big Sisters by encouraging fans to complete specific New Year’s challenges. >> Boom News

Starbucks, Coca-Cola, and Kraft Foods’ Oreo are ranked in Ignite’s top five most branded Facebook fan pages of 2010. >> Ignite

MTV has launched The Music Meter — a site that ranks bands and artists based on who is generating the most buzz at any given moment online. >> BrandWeek

Disclosure: Sears, RIM, Microsoft, Andy Sernovitz, AT&T, Coca-Cola, Delta, and Kraft Foods are Social Media Business Council members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

January 5, 2011 1 comment

One Response

  1. Daniel Honigman 5 January 2011 at 11:31 am #

    Thanks for including the Sears Blue Blogger Crew in your roundup, guys!

    (NOTE: I’m the social media manager for Sears Electronics)