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Social media case studies from Toys “R” Us, Nestle Purina, Century 21, and 15 more

These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of’s Big List. You can sign yourself up using our handy form on the right.

  • Toys “R” Us is bringing back their holiday “Give Back” program that calls on good Samaritans to help pay off a stranger’s layaway balance. The random acts of kindness will be tracked and shared on their Facebook and Twitter pages. >> Companies and Causes
  • The Coca-Cola Company’s SVP of Integrated Marketing Communications and Capabilities, Wendy Clark, gives seven rules for building a mega-brand in social media. >> CNNMoney
  • GE,, and others are breaking Pinterest stereotypes by putting their own spin on already popular topics. >> Business 2 Community
  • Nestlé is teaming up with doctors to build a Facebook community to help mothers raise healthier babies. >> Lighthouse Insights
  • Four Seasons is using social media at both a corporate and local level to personalize their customer service. In their most recent bridal promotion, they saw over 24 million impressions from a single hashtag campaign. >> Luxury Daily
  • Sephora, Kate Spade, and the Boston Celtics are connecting with fans on Pinterest to drive holiday sales. >> Adweek
  • Nestle Purina’s VP of Global/Social/Digital Marketing, Chris Padgett, shares how they structure their Center of Excellence for over 30 brands and 7,000 employees. >> Digiday
  • Whole Foods, Vans, Target, Disney Pixar, and more are using Tumblr to give customers a unique, inside look at their brand. >> Mashable
  • Century 21 is targeting the next generation of home buyers with EA’s SimCity social game on Facebook. >> MediaPost
  • Old Navy celebrated five million Facebook fans by recruiting some of them to participate in making a larger-than-life coupon. >> AllFacebook

Disclosure: The Coca-Cola Company, GE, Nestle Purina, and Target are members (and awesome ones at that!), but even if they weren’t, we’d write about them anyway.

October 24, 2012 0 comments

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