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Blogs and Communities Jumpstart the Conversation

September 25, 2008

According to a study published on eMarketer and conducted by Harris Interactive for Alloy Media, 23% of college students indicated they heard about new products primarily from blogs and online communities.  A whopping 99% heard about them via word of mouth from friends and family.

This doesn’t mean blogging is dead.  Far from it. The lesson is clear: for new products and services, blogs and online communities act as the catalyst for word of mouth that takes place face-to-face with others people trust the most: friends and family.

eMarketer graph on college students WOM

Tagged as: Alloy, blogs, conversation, eMarketer, Harris Interactive, Research, word of mouth

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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