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BlogWell social media case study: US Coast Guard, presented by Ron LaBrec

April 10, 2009

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.

Come to BlogWell on April 29 in New York where you’ll hear case studies from Nokia, Johnson & Johnson, Turner Broadcasting System, Robert Wood Johnson Foundation, Coca-Cola, Microsoft, GE, and Tyson Foods — all for $250.

Here’s the video, slides, and audio of Ron LaBrec’s BlogWell Chicago case study presentation, “Always Ready… and Online: How The U.S. Coast Guard Puts Social Media to Work,” where Commander LaBrec shares an examination of how a military service and federal regulatory and law enforcement agency applies social media tools for not only the Coast Guard public affairs program, but for internal and external corporate communications.

Video:

Slides:

BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron LaBrec

View more presentations from GasPedal.

Tagged as: big business, Blog Council, BlogWell, case study, corporate, government, regulatory, social media, U.S. Coast Guard

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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