How to keep your brand safe and ethical in social media — Live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

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In his BlogWell Seattle presentation, “Social Media Ethics Briefing: Staying Out of Trouble,” Andy Sernovitz shares an update on the FTC’s latest regulations and offers practical steps to keep your brand’s social media engagement legal, honest, and ethical.

Social Media Ethics Briefing: Staying Out of Trouble, presented by Andy Sernovitz from GasPedal on Vimeo.