Social media case study: Cisco, presented by John Earnhardt

Come to BlogWell on January 22 in Chicago where you’ll hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard – all for $200.

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.

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Here’s the video, slides and audio of John Earnhardt’s BlogWell San Jose case study presentation, “Why Vlogging is Better than Blogging,” where John discusses how Cisco is using video blogging (vlogging) as an authentic and transparent way to communicate with a myriad of audiences:

Video:

Click To Play

Slides:

Audio:

Download the MP3 audio file here.
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