Social media case study: Intel, presented by Ken Kaplan at BlogWell

Come to BlogWell on January 22 in Chicago where you’ll hear social media case studies from Allstate, H&R Block, The Home Depot, Mayo Clinic, Procter & Gamble, Walmart, Sharpie and the U.S. Coast Guard – all for $200.

BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.

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Here’s the video, slides and audio of Ken Kaplan’s BlogWell San Jose case study presentation, “From Grass Roots to Global Scale: The Four Phases of Social Media at Intel,” where Ken describes how Intel’s culture has helped its large and diverse base of employees jump into social media:

Video:

Slides:

Audio:

Download the MP3 audio file here.
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