Corporate Social Media Case Study: Boeing
Boeing’s VP of marketing, Randy Tinseth, uses his corporate blog, “Randy’s Journal,” to show readers the progress on the company’s new 747-8 Freighter aircraft. In his post, “Over the Hump, and other 747 news,” Randy shares a bunch of photographs and describes how although they’ve had a number of challenges in the project, things are beginning to take shape in the factory.
Here’s an excerpt from the post:
As you can see, we’ve had a significant first, as the 747-8 team loaded Section 41 into the assembly tool. This is the part of the 747 that people think of when they think of this iconic airplane – the signature “hump.”
Section 41 happens to be the first part of the fuselage to be completed for the 747-8F. It’s a major assembly section supplied by Spirit Aerosystems. As you might guess, it also presents some challenges because of its unique shape. That’s a point of pride for the Section 41 team — getting this key assembly right.
Photo credit: Photo from Randy’s post.
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{ 1 comment }
Love the use of social media here…it is engaging.
There is so much value in the real data for me – and it is educational. Neat stuff.
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