Often when building a social media presence and establishing a community, it’s natural for a large amount of focus to fall on your own content.
Mack Collier, though, points out that this is a trap many involved in social media fall into. Instead, Mack suggests we focus on building relationships:
“The big mistake that most new bloggers make (I did this as well) is that they think that they need to invest all their time on building their blog’s content. Wrong. You need to invest all your time in building your COMMUNITY. That happens by interacting with other bloggers in THEIR space. Go to their blogs, and communicate with these bloggers. Give them as much solid feedback as you can. They will reward you by following you back to YOUR blog, and returning the favor. Before you know it, you’ve planted the seeds for your own budding community.”
See more of Mack’s advice at The Viral Garden.
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Community is the most important aspect of blogging. It’s criminal what some companies do in terms of trying to blog…no commenting, no interaction? That isn’t what blogging is about. This really can’t be said enough.
Thank you for this post. I haven’t read Mack’s advise via the link you provided but am nevertheless compelled–because of what you chose to share from that post–to share the following thought:
Connecting with other bloggers is important but is hardly worth mentioning when connecting with customers is what may really matter (all blogs are different, of course, but customer connection is by far one of more popular and pervasive reasons for business blogging). Far too many corporate/business entities build, launch, and manage blogs and then promptly fail to build, launch and manage dedicated campaigns aimed at bringing their customers–not just noteworthy or vertical bloggers–into the fold. Perhaps Mack does cover that ground at The Viral Garden, so forgive me — if like Mack — I’ve pointed out the obvious.
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