Corporate Social Media Case Study: Buy.com
Buy.com initiated a scavenger hunt, “Tweet n Seek,” that led participants across several of their websites and social media networks. The contest began with a Twitter update from the company’s account (@buy_com) and directed participants to several product pages of the company’s site. Once there, contestants looked for clues and entered to win by posting the answers to the company’s Facebook page.
The hunt made fans familiar with the company’s Facebook and Twitter pages, and the promise of similar future events means people are likely to follow and friend the company so that they don’t miss out next time.
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