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Buy.com hosts an online scavenger hunt

June 25, 2009

Corporate Social Media Case Study: Buy.com

Buy.com initiated a scavenger hunt, “Tweet n Seek,” that led participants across several of their websites and social media networks. The contest began with a Twitter update from the company’s account (@buy_com) and directed participants to several product pages of the company’s site. Once there, contestants looked for clues and entered to win by posting the answers to the company’s Facebook page.

The hunt made fans familiar with the company’s Facebook and Twitter pages, and the promise of similar future events means people are likely to follow and friend the company so that they don’t miss out next time.

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Tagged as: big business, Blog Council, Buy.com, contest, corporate, Facebook, network, scavenger hunt, social media, twitter

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About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

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