Previous post:

Next post:

Carnival Cruise Lines' social network allows cruisers to share their vacations with friends

July 30, 2009

Corporate Social Media Case Study: Carnival Cruise Lines

Carnival Cruise Lines created “Carnival Connections” as a social networking site for cruising enthusiasts, one time cruisers, and visitors new to cruising. Users can coordinate group cruises, research Carnival trips, write reviews, and create a “scrapblog.”

Scrapblogs — online scrapbooks that let users share their vacation experiences with others — allow users to share pictures, videos, and graphics of their cruising experiences with friends, family, and other scrapbloggers.

Carnival Connections features a different scrapblog on their site each day and gives viewers the option of forwarding them to friends.

Learn More: CarnivalConnections.com

Tagged as: big business, Carnival Connections, Carnival Cruises, case study, corporate, scrapblogs, social media, Social Media Business Council

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

2 comments. Read them below or add one. (Trackback)

{ 2 comments }

Comments on this entry are closed.

Previous post:

Next post:

Email Newsletters

*We will never, ever release your email. (Privacy Policy)
**Third-party newsletter (Privacy Policy)

About SMBC

The Social Media Business Council, formerly the Blog Council, is a brands-only community focused on helping large organizations build successful social media programs.

SMBC members gain instant access and advice from the heads of social media at the world's biggest brands, including Dell, Walmart, Coca-Cola, Wells Fargo, GE, and Procter & Gamble. Members collaborate and share best practices in a friendly, productive, and private environment.

The Social Media Business Council is a GasPedal project. We teach word of mouth marketing and social media to companies of all sizes.

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.