Amazing Call with Brian Humphrey of the LA Fire Department

Having literally just returned to the station from a fire, Brian Humphrey of the LA Fire Department treated Blog Council members to a detailed call about how the department has utilized social media to build a presence that goes way beyond the borders of Los Angeles.

Realizing that he did not have readily-available access to update the main web site, Brian has utilized cheap and simple-to-implement Web technologies to create a powerful social media platform:

• Blog (the LAFD uses Blogger)
• Widgets
• Twitter
• Yahoo! Pipes
• Mobile Alerts
• Mashups with Google Maps

One of Brian’s key lessons was about ROI and metrics, or he calls them, “milestones of success” for the program:

• Desirable
• Beneficial
• Justifiable
• Sustainable

Thanks, Brian! We salute you for your service and for your social media prowess.

Note: Brian was also profiled in last month’s WIRED.

These sort of Blog Council calls are member-only. If you’re interested in joining the Blog Council and participating, we’d love to have you on board! Give us a shout.