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American Express gets social to help small businesses

Corporate Social Media Case Study: American Express

Inspired by research indicating many small business owners had a “high relationship IQ” but a “low social media IQ,” American Express created an online forum dedicated to helping small business owners better understand social media strategies.

OPENForum.com, which originally served as a platform for small businesses to network, now encourages owners to discover how engagement through digital channels can increase loyalty, value perception, and brand relevance.

Using various metrics, including unique and repeat visitors, time spent on the site, and enrollments, American Express is constantly measuring how effectively they’re engaging with business owners.

Learn More: ZDNet

Disclosure: American Express is a Social Media Business Council member (and an awesome one at that!), but even if they weren’t, we’d write about them anyway.

November 23, 2009 4 comments

4 Responses

  1. corporateblogs 23 November 2009 at 9:40 am #

    American Express gets social to help small businesses: Corporate Social Media Case Study: American Express
    Inspired… http://bit.ly/8b3Vgd

    This comment was originally posted on Twitter

  2. SvenJohnston 23 November 2009 at 12:23 pm #

    American Express gets social to help small businesses: Corporate Social Media Case Study: A.. http://bit.ly/4J1ZLN
    via @SocialMediaOrg

    This comment was originally posted on Twitter

  3. restevesd 23 November 2009 at 4:58 pm #

    DELI: American Express gets social to help small businesses http://ow.ly/163Rl7

    This comment was originally posted on Twitter

  4. andrestacle 23 November 2009 at 6:35 pm #

    RT @restevesd: DELI: American Express gets social to help small businesses http://ow.ly/163Rl7

    This comment was originally posted on Twitter